"It was important primarily because it's such a good event for St. Louis, and it's such a reward to your fans when you bring something like that," Stillman said. "Also, when pulling together the funding sources for the arena renovations, we made clear that one reason we need this is that we want to be able to be competitive to bring major events to St. Louis, and this was one way of coming through on that as well."
The Blues came through, all right.
A group of players watched an NFL playoff game at a private club in Philadelphia on Jan. 6, 2019, and a club member kept requesting the same song, shouting, "Play 'Gloria'!" The next night, Binnington made his first start and 25 saves in a 3-0 shutout of the Philadelphia Flyers.
The rest is history.
St. Louis finished the regular season on a 29-9-5 run, including an 11-game winning streak from Jan. 23 to Feb. 19, and "Gloria" became their victory anthem.
Kelly said he felt an energy around the team he never had before. The Blues defeated the Winnipeg Jets in six games in the Western Conference First Round; the Dallas Stars in seven in the second, with forward Pat Maroon, a St. Louis native, scoring the winner in double overtime of Game 7; the San Jose Sharks in six in the conference final; and the Bruins in seven in the Cup Final.
"People, to me, still to this day are almost in disbelief in a way," Kelly said.
The Blues went from good to great.
"It's put St. Louis on the map at a championship level, not just, 'Boy, this is nice. This is the Midwest. The Blues fans, they love their hockey,' " said Darren Pang, Blues TV analyst and former NHL goalie. "No, this is a different level. They've gotten over the hump. They're feeling like all those other organizations are feeling."
* * * * *
The Blues don't play "Gloria" anymore, preferring to leave it in the past. The song will forever be the soundtrack of 2018-19.
But the glory has lingered in St. Louis.
"You get a lot of people and fans that come up and thank you," Berube said. "I just, like, laugh. I kind of giggle, because you don't have to thank me. I mean, thank the players. They're the ones who go out and play the game and do the winning. But they're just so happy that the Blues got a championship. That's really what it boils down to."
Fans have been packing Enterprise Center. If the Blues are behind, they believe they can come back and win like never before. If St. Louis is ahead, they enjoy it to the end, standing and chanting, "Let's go Blues!"
"I mean, we've had a lot of great fans, but I think we've created more now because the team won," said Hall of Famer Bernie Federko, who played for the Blues from 1976-89 and is now a TV analyst. "They've created new fans. There's more excitement. Everyone wants to come and see a winner. This team has proved it's a winner now. They're Stanley Cup champs. So everybody wants tickets. There's no tickets available."
Same for the All-Star Game.