Throughout the summer, Bruins Mascot Blades and members of the Bruins promo team will visit libraries across Massachusetts and New Hampshire in an effort to promote youth literacy. At each "When You Read, You Score!" library visit, children and teens will be able to meet and interact with Blades, participate in Bruins arts and crafts, fun backyard games, and have the chance to win official Bruins prizes by competing in hockey trivia.
"Literacy is one of the most important abilities for students to develop and builds a strong foundation for success in life; so we are proud to be working with the Bruins to bring educational and literacy programs to the kids," said Fraser Cameron, CEO, Velcro Companies. "'When You Read, You Score!' is an innovative way to connect with kids and sharpen their reading skills by making learning engaging, exciting and fun outside the classroom."
To help inspire children and teens to keep reading over the summer, Bruins players, including Patrice Bergeron, Zdeno Chara, Brad Marchand and Tuukka Rask have helped libraries develop a summer reading list that also includes librarian picks for the best hockey books. To see the "Favorite Books of the Boston Bruins" list, please visit
BostonBruins.com/SummerReading
.
BOSTON BRUINS UPCOMING LIBRARY VISITS
*Time subject to change
About Velcro Companies:
Velcro Companies is a technology-driven, global organization providing fastening solutions that solve problems in simple, elegant and surprising ways for businesses and consumers around the world. We have a heritage of innovation spanning more than 50 years and own over 400 active patents and numerous trademarks, including the VELCRO® trademark, which is registered throughout the world. We develop and deliver solutions for customers through an integrated production and service system that includes manufacturing locations in the United States, Canada, Mexico, Spain, China, Belgium and Uruguay and sales offices around the world. To buy genuine VELCRO® brand products and to find out more about our company, visit
www.velcro.com
.
Note to Editors: At Velcro Companies, we are proud that VELCRO® brand products have become a part of everyday life, but that ubiquity sometimes produces confusion. The VELCRO® trademark should be used only when referring to genuine VELCRO® brand fasteners. Non-VELCRO® brand products should be identified by their functional terms, such as "hook and loop," "self-adhesive straps," and so forth. The VELCRO® mark should never be used as a noun or a verb. The term "Velcro Companies" should be used when referring to our company and its executives.
The proper use of the VELCRO® trademark assists us in safeguarding the integrity of the VELCRO® brand, and helps to protect consumers from products incorrectly sold as VELCRO® brand products. For further information on the proper use of the VELCRO® trademark, please see the guidelines on our website.
