Nashville, Tenn. (July 9, 2018) - The Nashville Predators have announced a 10-year partnership with Coca-Cola Bottling Co. Consolidated, one of the largest long-term deals in the team's history, which officially launched July 1.
"We pride ourselves on listening intently to our fans, and to be able to provide Coca-Cola and Dr Pepper products inside Smashville is another great example of the connection with our fans," Nashville Predators President and CEO Sean Henry said. "The No. 1 professional sports franchise partnering with the No. 1 soft drink is a relationship that our fans asked for and deserve."
Coca-Cola Consolidated plans to feature Dr Pepper as the official soft drink of the Predators in addition to other traditional Coca-Cola offerings, which are set to make their official debut at the Sam Smith concert on July 7, the next public Bridgestone Arena event. The partnership was announced at the 'Let Freedom Sing: Nashville July 4th Fireworks' celebration that took place downtown and featured a Dr Pepper activation on Bridgestone Arena's plaza and an appearance by Preds defenseman Matt Irwin.
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