NHL HOCKEYVERSE PRIVACY POLICY

Last Updated and Effective Date – March 10, 2025

CHILDREN’S SUMMARY

The NHL is committed to protecting your privacy. When you visit the NHL HOCKEYVERSE website pages, we collect some information from you. The NHL HOCKEYVERSE Privacy Policy explains what information we collect and how we use that information.

This summary of the NHL HOCKEYVERSE Privacy Policy is for children. The full Privacy Policy is included below, and we encourage you to review it with your parent or guardian.

  1. What Information Does the NHL Collect from Me?

We collect a limited amount of information from you when you access NHL HOCKEYVERSE. For example, we collect some information from your device or web browser, such as information about your internet connection, device model, and internet provider and how you interact with our websites and services.

  1. How Does the NHL Use My Information?

We use your information to provide access to NHL HOCKEYVERSE and keep NHL HOCKEYVERSE running smoothly. For example, we use your information to help you access content you are allowed to see, and so that we can detect when things stop working. We also use your information to improve NHL HOCKEYVERSE, including by identifying technical issues.

  1. How Does the NHL Share My Information?

We may share the information we collect from you with other companies that help us operate NHL HOCKEYVERSE. Additionally, we may share the information we collect from you to keep you or other people safe, to protect the NHL’s rights, and to follow the law.

  1. What Rights Do I Have?

Depending on where you live, you may have certain rights over the information that we collect from you. These rights may not always apply. If you would like to access, delete, or correct your information or otherwise exercise your rights, please contact us as set out in the Contact Us section below. Depending on where you live, your parent or guardian may be able to exercise your rights for you.

  1. How Does the NHL Protect My Information?

We use technical and real-world protections to help prevent theft, loss, misuse, or inappropriate access to information we collect and receive. However, you should be aware that no method of sending or storing information is 100% secure. We cannot guarantee the security of any information you send or disclose to us.

  1. How Long Will the NHL Keep My Information?

We keep your information for only as long as we need it to provide our services, for purposes like the ones described in the Privacy Policy, and to meet legal requirements. When we no longer need your information, we take steps to delete it or prevent it from being connected to you.

  1. Does the NHL Update This Policy?

We may update the Privacy Policy from time to time to reflect changes in our privacy practices, so we encourage you to look back at it every once in a while.

  1. What Should I Do If I Have Questions?

You should review the full Privacy Policy with your parent or guardian.

FOR PARENTS AND GUARDIANS

This Privacy Policy describes the manner in which NHL Interactive CyberEnterprises, LLC, and its affiliates, including NHL Enterprises, L.P., NHL Enterprises Canada, L.P., and the National Hockey League (collectively, the "NHL," "we," "our," "us") use information about visitors like you and your child (“you” and “your”) in operating the NHL HOCKEYVERSE website pages (collectively, the “Services”). The NHL HOCKEYVERSE website pages provide animated content depicting real hockey games played by animated characters. This Privacy Policy only applies to those pages. For the privacy policy relevant to other NHL website pages, please click here: https://www.nhl.com/info/privacy-policy.

If you do not agree to your information being used in the manner described in this Privacy Policy, please do not use the Services. If you have any questions about this Privacy Policy, please contact us at NHL.com/contact (and select "Privacy-NHL HOCKEYVERSE" in the subject line) or as described under Contact Us below.

  1. Information We Collect and Receive.

We collect and receive the following categories of information when you use our Services, depending on how you access and use our Services. We may collect some of this information automatically from your device or browser and some of this information using cookies and other technologies.

  • Internet or other electronic network information. This is information we automatically collect and store when you use and interact with our Services, including, for example:
    • Information about your interactions with our Services, including the content you view, the amount of time spent on our Services, and the date on which you accessed our Services; and
    • Information about how you access our Services, including your browser or operating system and your Internet Protocol ("IP") address.
  • Device information. This is information we collect and store concerning the device you use when you access our Services. (Note that by "device," we mean any equipment or technology you use to access our Services.) Device information may include, for example:
    • The type of device you are using (e.g., your particular brand of phone or tablet); or
    • Your Internet service provider.

We may combine the information we have collected or received about you in different ways for the purposes described below.

  1. How We Use the Information We Collect and Receive.

We use each of the categories of information we collect and receive to provide you with the Services you use and request and for the following business purposes:

  • To enable you to view content on the Services;
  • To maintain and analyze the functionality of our Services, and identify and address technical issues on our Services;
  • To enhance our ability to detect and prevent fraud and potentially illegal activities in connection with our Services and otherwise enforce our Terms of Service;
  • To analyze use of our Services and to maintain and upgrade our operations and our Services; and
  • To comply with applicable laws and regulations.

We also may use the information we collect and receive for other purposes that may be described to you at the point of collection or for which you provide your consent.

For U.S. visitors: To the extent we knowingly collect information from children under the age of 13, we process this information consistent with COPPA.

  1. How We Share the Information We Collect and Receive.

We may share information that we collect and receive with third parties as described below. We share information with the following types of third parties:

  • Our affiliates and related entities.We share information with current and future "affiliates," a term that includes our parent and subsidiary companies, joint venture partners, or other companies we control, are controlled by, or with which we are under common control for the purposes set out in this Privacy Policy.
  • Our service providers.We provide information to affiliated and unaffiliated service providers and others that perform certain functions or services for us, such as to host our Services and data, provide products and services, manage databases, or perform analyses.
  • Other parties in response to legal process or when necessary to protect us or our Services.We or our service providers may disclose your information to other parties when required or permitted by applicable law in the jurisdictions in which we or our service providers are located, such as when we have a good faith belief that:
    • Doing so is necessary to respond to lawful governmental requests or legal process (for example, a court order, search warrant, or subpoena);
    • The information is relevant to a crime that has been or is being committed;
    • An emergency exists that poses a threat to your safety or the safety of another person or persons; or
    • Doing so is necessary to protect our rights or property, defend against legal claims, or to enforce our Terms of Service.

We also may share other information with third parties in a manner that does not identify particular users, including, for example, aggregated or deidentified information. We do not sell information we collect and receive in connection with the Services or share such information for purposes of targeted advertising.

  1. Data Subject Rights.

Depending on the jurisdiction in which you live, you may have certain rights as a data subject under local law. These rights are subject to certain exceptions prescribed by law. If you would like to request to access, delete, or correct your information, withdraw your consent to our use and disclosure of information if applicable, or otherwise exercise your rights under applicable law, please contact us as set out in the Contact Us section below.

  1. Security & Retention.

We have adopted physical, technical, and administrative safeguards to help protect against theft, loss, misuse, and unauthorized access to or disclosure of the information we collect and receive. However, please note that no data transmission or storage can be guaranteed to be 100% secure. As a result, while we strive to protect your information and privacy, we cannot and do not guarantee or warrant the security of any information you disclose or transmit to our Services and cannot be responsible for the theft, destruction, or inadvertent disclosure of your information, or any other disclosures out of our control.

We retain personal information for only as long as we need it to provide the Services or for the purposes described in this Privacy Policy and to meet legal requirements, after which we take steps to delete or anonymize information. Among the criteria used to determine our retention periods include the purposes for which we use the data, any retention periods that are mandated by law, and whether retention is required pursuant to litigation or regulatory investigations.

  1. Further Information for visitors outside of the United States, including European Economic Area, Switzerland, the United Kingdom, Canada and China Residents.

We note that the Services may not be available in jurisdictions outside of the United States and Canada. However, to the extent the Services are available in Canada or elsewhere outside of the United States, the following terms may apply.

International Transfers of Personal Information

The NHL's headquarters is in the United States, and, regardless of where you use our Services or otherwise provide information to us, your information may be transferred to, maintained, and processed by the NHL, its affiliates, and our operational partners and service providers in the United States or other locations outside of your jurisdiction of residence. Please note that U.S. privacy laws, regulations, and standards may not be equivalent to the laws in your country of residence and such information may be subject to lawful access by U.S. courts, law enforcement, and governmental authorities. Please be aware that information we obtain as a result of your use of the Services may be collected, transferred, stored, and processed outside of your jurisdiction (which includes, for residents of Quebec, outside of Quebec) including in the United States or another country in accordance with applicable law. In particular, where applicable, the NHL has implemented appropriate safeguards to help ensure that any personal data will remain protected in accordance with all applicable data protection laws. Such safeguards may include the EU Commission's standard contractual clauses (where applicable, modified as required by law) for transferring personal data outside of the European Economic Area (“EEA”), Switzerland or the United Kingdom (“UK”). EEA, Swiss and UK residents may obtain a copy of the safeguards implemented by the NHL by contacting us at the address listed in the Contact Us section below.

Legal Basis for Processing for EEA, Swiss and UK Residents

To the extent our activities are subject to international data protection laws that specify limited legal grounds to process your information, the legal bases for our processing activities are to perform our contract(s) with you; to meet our legal obligations; and for our legitimate business purposes, including to improve our operations and Services, detect and prevent fraud, and enforce our Terms of Service.

EEA, Swiss and UK Privacy Rights

In addition to the rights listed under the Data Subject Rights section above, you may have the right to data portability in some circumstances. Please see the Data Subject Rights section for more information on how to exercise any applicable rights. In addition, you may lodge a complaint with the relevant supervisory authority if you consider that our processing of your information infringes applicable law. Contact details for all EEA Supervisory Authorities can be found here. You can find contact details for the UK and Swiss Supervisory Authorities on their respective websites: here (UK) and here (Switzerland). You may exercise these rights by contacting us as provided in the Contact Us section below.

Information for China Residents

In order to achieve the purposes described in the “How We Use the Information We Collect and Receive” section of this Privacy Policy, we may transfer your information to NHL headquarters and affiliates or other third parties outside of China.

If your information is transferred to such parties, we will use lawful cross-border transfer mechanisms to transfer your information and adopt necessary measures to ensure that such overseas recipients can provide the same level of protection as required under applicable Chinese laws.

  1. Information about our Privacy Governance Practices in Canada.

We have designated a Privacy Officer who is responsible for overseeing the company's compliance with privacy legislation. We have established policies and practices that govern our treatment of personal information and set out the responsibilities of our employees. These policies and practices include, among other things, the following:

  • Policies and practices to collect, use and disclose personal information with consent, where required by applicable Canadian privacy laws.
  • Policies and procedures to protect personal information in our custody and control from unauthorized access, use or disclosure.
  • Policies and processes to respond to data subject requests and complaints in a timely and effective manner.

  • A framework for the retention and destruction of personal information to ensure compliance with legal obligations.

  • Changes To This Privacy Policy.

We may update this Privacy Policy from time to time to reflect changes in our privacy practices, so we encourage you to review this Privacy Policy periodically.

  1. Contact Us.

If you have any questions about this Privacy Policy or the manner in which we or our service providers treat personal information, please contact us at NHL.com/contact and select "Privacy-NHL HOCKEYVERSE" for the subject line or write to us at:

Privacy Officer
NHL Enterprises, L.P.
One Manhattan West

395 Ninth Ave.
New York, NY 10001
privacy@nhl.com

1-833-977-2095