Your Privacy Choices

Your Privacy Choices Notice

In addition to other privacy choices the NHL makes available to you as described in the NHL Privacy Policy and depending on the jurisdiction in which you live, you may have the right to withdraw consent or limit the use or disclosure of certain personal information and the right to opt out of the sale or certain other processing of your personal information for targeted advertising (ads served to you based on your online activities over time and across other sites and services).

These rights are subject to legal and contractual provisions and may vary based on where you reside.

Withdraw Consent / Limit Use or Disclosure:

  • To withdraw consent or, where applicable, to limit the use or disclosure of your sensitive personal information, click here, insert your name and email, select "Privacy" for the subject and insert the following text in the description box: "Limit the Use or Disclosure of My Sensitive Personal Information."
  • In addition, in Canada and where otherwise required by law, you may have the right to withdraw consent for the processing of other personal information. To exercise this right, you can click here, insert your name and email, select "Privacy" for the subject and insert the following text in the description box: "Withdraw Consent."

Targeted Advertising and Sale/Sharing of Your Personal Information:

  • You have certain choices with respect to third-party cookies, pixels, and similar technologies ("Cookies").  To exercise these choices, please click on the "Cookie Settings" link here and toggle off "Targeting and Advertising Cookies." Please note that these cookie choices do not impact any cookies placed by sites operated by third parties, such as the NHL Shop which is operated by Fanatics. Further, please note that this choice will apply to the web browser you use, which means that you generally must opt out on each device you use.  California residents should use these choices to exercise any rights to opt out of cookie-based "sale" or "sharing" of personal information.  Residents of other U.S. jurisdictions should use these choices to exercise similar rights they may have, including to opt out of processing for targeted advertising.
  • To otherwise opt out of processing that may be considered a "sale" of personal information or may implicate rights to opt out of sharing or other processing for targeted advertising under relevant laws (other than via Targeting and Advertising Cookies), please click here, insert your name and email, select "Privacy" for the subject and insert the following text in the description box: "Opt Out of Sale/Opt Out of Sharing for Targeted Advertising."
  • Depending on your jurisdiction, we also will support the Global Privacy Control ("GPC"), a universal opt-out preference signal that communicates your privacy preferences to the websites you visit by treating you as having opted out of Targeting and Advertising Cookies.  For more information on the GPC, please visit their website here. If you are not signed in to your NHL account, your GPC opt-out request will apply only to the browser from which you enabled the signal.

Other Choices We Make Available to You: In addition to these rights under state law, we provide additional choices to you with respect to data sharing:

  • Business Partners: When you consent to receive news and offers from them, we may share information about you with select Business Partners for their own purposes, including to provide you with special offers, promotional materials, and other materials and information that may be of interest to you. For example, these Business Partners include select sponsors, retailers, and broadcaster partners. You are free to opt out of future sharing of your information with these Business Partners. To do so, please click here, insert your name and email, select "Privacy" for the subject, select your subscription type (if you do not subscribe to any of the services, select "Other"), and insert the following text in the description box: "Opt Out of Business Partner Sharing." Please note that if you opt out of business partner sharing, you may miss out on specific offers or promotions that you would have received based on future information sharing.
  • Member Clubs: We may share your information with all members of the NHL family, including our Member Clubs.  For example, we may disclose your information to Member Clubs with whom you have indicated a preference so they can provide you with special offers, promotional materials, and other materials that may be of interest to you. To opt out of sharing your information with our Member Clubs for their marketing purposes, please click here, insert your name and email, select "Privacy" for the subject, select your subscription type (if you do not subscribe to any of the services, select "Other"), and insert the following text in the description box: "Opt Out of Member Club Sharing." Please note that if you opt out of Member Club sharing, you may miss out on specific offers or promotions that you would have received based on future information sharing. We will obtain your consent for sharing with Member Clubs where required by applicable law.

Please note that even if you exercise these choices, the NHL may still share your information with Business Partners, Member Clubs, and other companies when they use that information to perform services on our behalf as a service provider or processor defined under applicable law, in the context of joint offerings, or as otherwise permitted by applicable law.

Please see the NHL Privacy Policy for additional information about how the NHL collects, uses, and shares your information, and the choices that the NHL makes available to you. For information about how to exercise your other rights under applicable law, please see the NHL Privacy Policy, or you may call us at 1-833-977-2095.