Born in 1976, Vincent Lucier began his career with the Canadiens in 1996 as a ticket office clerk. He will successively occupy several positions within the sales & marketing team, successfully supervising several topics including the implementation of two new ticketing systems, CRM, secondary market, and pricing strategies, etc... In 2011, he was appointed Vice-President, Ticket Sales. In July 2016, he was named President of the Place Bell Amphitheater and of the Laval Rocket. He will supervise the commercial aspects, marketing and branding of the new American Hockey League team who will eventually move in Laval in 2017.
 
In 2018, Vincent Lucier rejoined the management team at the Bell Centre where, as Senior Vice-President, he was entrusted, due to his extensive experience in ticket sales, with responsibility for sales and development of both the Canadiens and the Rocket. As a knowledgeable and experienced executive, he manages with his team all ticket sales products including the Air Canada Signature Club launched in 2021 as well as the new premium section Le Parterre which will be inaugurated in 2025.
 
He holds a Bachelor of Business Administration from HEC Montreal and a Master’s degree in strategy and management from Paris-Dauphine University in France. He is the father of two sons born in 2003 and 2005.
 
An athlete who practices several disciplines, Vincent is involved in the community supporting various charities. Since 2010, he has proudly represented the Canadiens at the Grand Défi Pierre Lavoie cycling event.