The campaign is supported by all 31 NHL teams, each of which typically designates one home game in the month of November as its HFC night and despite the unusual 2020-21 season, the Avalanche remains steadfast in its commitment to support the initiative. Colorado's HFC night was originally scheduled for Feb. 4 against the Minnesota Wild, but that game was rescheduled due to the league's COVID-19 protocols.
UCHealth and the Avalanche are offering cancer survivors and fans unique opportunities to take part in this year's event. Fans were able to submit names of who they fight for in February for a chance to be featured on a "I Fight For" poster that will be displayed pregame along Colorado's side of the ice for warmup.
Before the contest, a group of UCHealth cancer warriors will have a chance to interact with and wave to members of the Avalanche as they enter Ball Arena through a video conference. In-game elements and outside lighting will utilize lavender, which represents awareness of all cancers.
Colorado's pregame ceremonies will include a Hockey Fights Cancer projection and a special Hockey Fights Cancer team welcome to the ice, which will be streamed live on the Avalanche's Facebook page.
For the Hockey Fights Cancer game on Friday, players will wear commemorative Hockey Fights Cancer warm-up jerseys that will be available in an online auction opening Monday, March 29 and closing on Thursday, April 1. A portion of auction proceeds benefits American Cancer Society patient services programs in Colorado. The auction can be accessed by visiting
www.ksc.givesmart.com
or by texting AVS to 76278.
Last year, Kroenke Sports Charities donated $20,000 from the auction to American Cancer Society to benefit the Road to Recovery program.
Hockey Fights Cancer merchandise can also be purchased at
altitudeauthentics.com.
About Hockey Fights Cancer™
Since the inception of the Hockey Fights Cancer in 1998, a joint initiative with the NHL and NHLPA, the Hockey Fights Cancer programs of the National Hockey League Foundation (in the US) and the NHL Foundation (in Canada), along with NHL supporters and fans, have donated more than $28 million to support national and local cancer research institutions, children's hospitals, player charities, and local charities. Lavender, the official color of Hockey Fights Cancer™, represents all cancers and will be featured prominently throughout the campaign. To join the conversation, use the official hashtag #HockeyFightsCancer. Each of the National Hockey League Foundation and NHL Foundation retain full discretion and control over all funds received by it.
About Kroenke Sports Charities
Kroenke Sports Charities is committed to improving lives through the spirit and power of sports. We strive to serve our community through education, health and fitness initiatives, athletic programs, and direct aid, with the particular purpose of helping families, children, veterans, and the disabled. Kroenke Sports Charities provides relevant programs and support, directly and with other nonprofit organizations, to ultimately assist, encourage, and enrich the lives of those in need.
About UCHealth
UCHealth is an innovative, nonprofit health system that delivers the highest quality medical care with an excellent patient experience.
UCHealth
includes 25,000 employees, 12 acute-care full-service hospitals and hundreds of physicians across Colorado, southern Wyoming and western Nebraska. With
University of Colorado Hospital
on the
CU Anschutz Medical Campus
as its academic anchor and the only adult academic medical center in the region, UCHealth is dedicated to providing unmatched patient care in the Rocky Mountain West. Offering more than 150 clinic locations, UCHealth pushes the boundaries of medicine, providing advanced treatments and clinical trials and improving health through innovation.
