Privacy Policy

Last Updated and Effective Date - September 22, 2023

This Privacy Policy describes the manner in which NHL Interactive CyberEnterprises, LLC, and its affiliates, including NHL Enterprises, L.P., NHL Enterprises Canada, L.P., and the National Hockey League, as well as their independent charities, NHL Foundation U.S., Inc. and the NHL Foundation (collectively, the "NHL," "we," "our," "us") use information in operating our websites, our mobile and other apps, and any other service that displays or provides an authorized link or reference to this Privacy Policy (collectively, the "Services"). Except where prohibited by applicable law (which may include the Province of Quebec), any and all disputes, claims, or controversies arising under or in connection with this Privacy Policy shall be governed by the Dispute Resolution and Binding Arbitration provisions and Class Action Waiver and Jury Trial Waiver provisions of the NHL.com Terms of Service.

The official sites and apps of the Member Clubs of the National Hockey League are part of the NHL.com website and the NHL mobile app ("Member Club Services"). This Privacy Policy describes the collection, use, and sharing of information by the NHL. The Member Clubs are responsible for their own privacy policies and practices, and you should review the applicable Member Club's privacy policy for information about its practices with respect to a Member Club Service.

If you do not agree to your information being used in the manner described in this Privacy Policy, please do not use the Services. If you have any questions about this Privacy Policy, please contact us at NHL.com/contact (and select "Privacy" in the subject line) or as described under Contact Us below.

1. Information We Collect and Receive.

We collect and receive the following categories of information:

• Information You Provide Directly. We receive the information you choose to provide when using our Services.
• For example, you may directly provide us with information in connection with certain uses of our Services, such as when you register for our Services, bid on or purchase products on our Services, sign up for NHL.TV, sign up to receive electronic or other marketing communications, sign up to learn more about our upcoming events, enter a contest or sweepstakes, comment on an article, communicate with customer service or use a chat feature on the Services, or complete a survey or questionnaire, including:
  • Identifiers such as your first and last name, username, mailing address, phone number, date of birth, email address and mobile phone number;
  • Commercial information, including payment information and a record of your purchases and services you have obtained;
  • Demographic information, such as language spoken, age, gender, race/ethnicity, household composition, income and size;
  • Information about your favorite Member Club and Member Club players and other preferences;
  • Photographs or videos; and
  • Other information about your use of our Services.
• If you use a "share with a friend" or "invite a friend" feature on our Services, we collect your name and email address, as well as the name and email address of your friend. We do not use the names or email addresses of your friends submitted in these circumstances for any purpose other than sending an email on your behalf, unless we obtain your or your friend's consent or receive this information independently. Please ensure that you only submit email addresses of individuals with whom you have a personal or family relationship and who would want to receive the email. We rely on you to ensure that you have obtained your friend or family member's consent to share their personal information with us.
• If you apply for a job with us, we will collect your name, contact information and any information you provide to us in a resume or other job applicant materials. We and our service providers or third party recruiter use this information to assess your suitability for, and contact you about, current or future job opportunities with the NHL. With your consent (where required by applicable law), we may also obtain personal information from third parties such as background screening companies and employment references.
• Information We Collect or Receive When You Use Our Services. We also collect or receive information when you use our Services. We collect some of this information using cookies, web beacons, and other technologies. For information on our use of cookies and similar tracking technologies, please see our Cookie Policy. This information that we collect automatically may be combined with other information about you in order to personalize content, communications and advertising based on your interests. Depending on how you access and use our Services, we may receive:
  • Internet or other electronic network information. This is information we automatically collect and store when you use and interact with our Services, including, for example:
    • Information about your interactions with our Services, including the content you view, the products you bid on or purchase, the amount of time spent on our Services, the date on which you accessed our Services, and information in cookies and similar technologies; and
    • Information about how you access our Services, including your browser or operating system, your Internet Protocol ("IP") address, and browsing history including the websites you visit before and after visiting our Services
  • Device information. This is information we collect and store concerning the device you use when you access our Services. (Note that by "device," we mean any equipment or technology you use to access our Services.) Device information may include, for example:
    • The type of device you are using (e.g., your particular brand of phone or tablet);
    • Certain device identifiers which may be unique to your device;
    • Your Internet service provider; and
    • Depending on your permissions, content you have stored on your device (e.g., contacts stored on your phone).
  • Location information. This information may include specific geolocation data drawn from your device's GPS, Bluetooth and WiFi signals and nearby cell towers. We receive this information, for example, when you choose to use location-enabled services that we offer.
  • Inferences. We may generate inferences about your preferences and characteristics based on your use of the Services and other information we have about you.
  • Commercial information. We capture certain information automatically when you make purchases or obtain services from us, such as a record of the purchases and services you have obtained and information about the time of the purchase.

• Information from Third-Party Sources. We receive information from third-party sources such as Member Clubs, Fanatics Retail Group North and its affiliates ("Fanatics"), other Business Partners, publicly or commercially available sources, and social networking services (with your consent where required by applicable law).

  • Member Clubs. We may receive additional information about you from Member Clubs. For example, we collect log and other information relating to your use of the Member Club Services, and we collect ticketing and other information from Member Clubs.
  • NHL Shop and NHL Auctions. We have engaged Fanatics to operate NHLShop.com, NHLShop.ca, and Shop.International.NHL.com (collectively, "NHL Shop") and Auctions.NHL.com ("Auctions"). We receive certain purchase information (such as the items you purchased but not your payment card information) from Fanatics, for example, when you make a purchase on NHL Shop. For information about Fanatics' privacy practices, please see the applicable Fanatics privacy policy.
  • Other Business Partners. We may receive information about you from other Business Partners, including when you sign up to receive NHL news and offers on a third-party site or while using a third-party service.
  • Publicly or commercially available sources. We may receive information about you that is publicly or commercially available, including from data vendors where we are permitted to do so.
  • Social networking services. If you choose to connect with social networking services while using our Services, we may receive certain information about you, such as your user name. Learn more about social networking services here.

  We may combine the information we have collected or received about you in different ways, including to develop inferences about you. For example, we may infer information about your preferences for engaging with the NHL and its Member Clubs.

  2. How We Use the Information We Collect and Receive.

  We use each of the categories of information we collect and receive for the following business purposes:

  • To provide our Services. We use the information we collect and receive to provide you with the Services you use or request. For example, we use this information to:
  • Create accounts and process your registration with our Services;
  • Process transactions, including purchases and donations;
  • Provide technical support and respond to user inquiries;
  • Notify you about updates to our Services or send other communications that are relevant to your use of our Services; and

  • Enhance our ability to detect and prevent fraud and potentially illegal activities in connection with our Services and otherwise enforce our Terms of Service.

  • To improve our operations and Services. We also use the information we collect and receive to provide content you may find relevant and interesting and to maintain and upgrade our operations and our Services. For example, we may use this information to:

    • Solicit input and feedback about our Services;
    • Identify and address technical issues on our Services;
    • Better understand the visitors who come to our Services and the content of interest to them; and
    • Customize your experiences on our Services based on location information or your online activities, including the content you view, the products you bid on or purchase, other Services of ours you use, and other information we collect and receive.
  • To understand fan engagement across the League. We use the information we collect and receive, including from Member Clubs and other third-party sources, for performing internal analysis and building models to better understand NHL fans and fan engagement across the NHL and its Member Clubs so that we can customize and improve our Services, advertising and communications. We also conduct surveys to better understand our fans and fan engagement across the League. Our surveys may request demographic information about you and your household on an optional basis. We use and analyze survey responses for the purposes described above and, if applicable, to better understand the make-up and diversity of our fans. Please see the Your Other Privacy Choices section for more information on the choices we provide you.

  • To provide effective advertising and marketing. We also use the information we collect and receive to provide ads for our Services and certain third-party services, and to send you promotional communications, although you have certain rights with respect to these practices, as described below under the Your Other Privacy Choices section. For example, we may use this information:

    • To show you ads (on and off our Services, including on third-party sites such as social networking services), including those that are based on your approximate location information and those that are based on your online activities over time, and across third-party sites and services ("targeted advertising"). For more information, see Section 4 below.
    • We also may provide a hashed version of your email address or other information to third parties for the purposes of serving relevant advertising to you or others on third-party sites (including social media platforms).
    • To send you electronic and other marketing messages about the NHL, Member Clubs, or third-party Business Partners of the NHL that may be tailored to your preferences, characteristics, interests and interactions with us - for example, content related to your favorite Member Club, your engagement with the NHL or its Member Clubs or areas of our website you have visited.
    • To measure and evaluate the effectiveness of online advertising campaigns; and
    • To administer your participation in our contests, sweepstakes, fantasy or interactive games, or other promotions.

    We also may use the information we collect and receive for other purposes that may be described to you at the point of collection or for which you provide your consent.

    3. How We Share the Information We Collect and Receive.

    We may share information that we collect and receive with third parties when we have your consent or as described below.

    We share information with the following types of third parties:

    • Our affiliates and related entities. We share information with current and future "affiliates," a term that includes our parent and subsidiary companies, joint venture partners, or other companies we control, are controlled by, or with which we are under common control for the purposes set out in this Privacy Policy. We also share information amongst these NHL entities, as well as the National Hockey League Foundation and the NHL Foundation.
    • Our service providers. We provide information to affiliated and unaffiliated service providers and others that perform certain functions or services for us, such as to host our Services and data, fulfill orders, provide products and services, manage databases, perform analyses or advertising services, administer our contests and sweepstakes, collect location data, provide location-based services, process credit card payments, provide customer service or chat features on the Services, or send communications for us.
    • Member Clubs. In addition to the information Member Clubs may collect about you in connection with your use of the Member Club Services, we may share information about you with our Member Clubs, including your contact information, demographic information, preferences, and information or inferences about your engagement across the NHL and its Member Clubs, and our Member Clubs may use this information for purposes including: customizing their advertising and communications and providing you with special offers, promotional materials, and other materials and information that may be relevant to you, improving their products and services, and performing internal analysis. You can view a list of our Member Clubs here. You should review the privacy policies of these Member Clubs for information about their privacy practices and the choices they offer. Please see the Your Other Privacy Choices section for more information on the choices we provide you.
    • Business Partners. When you consent to receive news and offers from them, we share information about you with select Business Partners, such as our sponsors, retailers, and broadcast partners, so that they can provide you with special offers, promotional materials, and other materials and information that may be of interest to you. You can view a list of some of our key Business Partners here. To opt out of receiving communications directly from these Business Partners, please contact the Business Partner. Please see the Your Other Privacy Choices section for more information on the choices we provide you. We also may disclose personal information with co-brand and other partners when you choose to be involved in their programs or where you provide your information to us in order to transact with, donate to, or otherwise interact with the partner. We are not responsible for the privacy practices of our Business Partners or other third party partners, which may use your information for their own purposes.
    • Advertising partners. We may also disclose information to our advertising partners for targeted advertising purposes, including through the use of cookies, web beacons, and other technologies as described further in Section 4 below. To learn more and to opt out of such targeted advertising, please see the Your Other Privacy Choices section below.
    • Other parties in response to legal process or when necessary to protect us or our Services. We or our service providers may disclose your information -- including the contents of your communications -- to other parties when required or permitted by applicable law in the jurisdictions in which we or our service providers are located, such as when we have a good faith belief that:
      • Doing so is necessary to respond to lawful governmental requests or legal process (for example, a court order, search warrant, or subpoena);
      • The information is relevant to a crime that has been or is being committed;
      • An emergency exists that poses a threat to your safety or the safety of another person or persons; or
      • Doing so is necessary to protect our rights or property, defend against legal claims, or to enforce our Terms of Service.
    • Other parties in connection with certain business transactions. In the event of a prospective or actual change in ownership of the NHL (or any portion of our assets) as a result of a merger, acquisition, or in the unlikely event of a bankruptcy, your information may be transferred to another entity. If such a transaction occurs, we will notify you in an update to this Privacy Policy or through another appropriate means.
    • Interactive features. Information may also be shared with or made available to third parties when you post information to a public user profile or a public area of our Services, such as a chat room, forum, blog, or other community tool, or when you participate in public events or activities. You are responsible for any information you post to these interactive features. We cannot ensure that parties who have access to such information will respect your privacy. Please exercise caution when using these features.

    We also may share other information with third parties in a manner that does not identify particular users, including, for example, aggregated or deidentified information.

    4. Third Parties That Provide Content, Advertising, or Functionality On Our Services.

    Some of the content, advertising, and functionality on our Services may be provided by third parties that are not affiliated with us. Such third parties include, for example:

    • Content providers, which may operate contests, sweepstakes, fantasy or interactive games, or public forums on our Services;
    • Advertising providers, such as ad networks and other advertising companies, which help us and our advertisers provide ads (on our Services or elsewhere online) that may be tailored to users' interests, including targeted advertising, and to understand users' response to those ads;
    • Audience-measurement companies, which help us measure the overall usage of our Services and compare that usage to other online services;
    • Social networking services (such as Facebook and Twitter), which may enable you to log in to certain of our Services, to comment on content available on our Services, and to share things you find on our Services with your social network; and
    • Mobile location analytics providers, which use geolocation data to facilitate the transmission of informational, marketing, and public service communications to you.

    Targeted Advertising: These and other third parties may collect and receive information about your use of our Services, including through the use of cookies, web beacons, and other technologies, and this information may be collected over time and combined with information collected on different websites and online services (such as web pages you visit and your interaction with advertising and other content) across your devices, including, for example, to make predictions about your preferences and deliver targeted advertising to you, both on and off our Services. Social networking services may be able to collect information about you, even if you do not click on or interact with their content on our Services or have an account with the social networking service.

    Note that some of these companies participate in industry-developed programs designed to provide consumers with choices about whether to receive targeted ads. To learn more and to opt out of such targeted advertising, please see the Your Other Privacy Choices section below.

    Social Networking Services: The third-party social networking services with which we partner may notify your friends and other connections, both on our Services and on the social networking services themselves, that you are a user of our Services or about your use of our Services. If you choose to access or make use of third-party social networking services, we may receive information about you that you have made available to those social networking services depending on your settings. We may use the information pursuant to this Privacy Policy, such as to enhance your personal and social experience on our Services.

    You also may be able to link an account from a social networking service to an account through our Services. This may allow you to use your credentials from such third-party service to sign in to certain features on our Services. If you link your account from a third-party site or service, we may collect information from those third-party accounts, and any information that we collect will be governed by this Privacy Policy.

    5. Data Subject Rights

    Depending on the jurisdiction in which you live, you may have certain rights as a data subject under local law, including:

    • To request to access your personal information, including, where applicable, in a commonly-used electronic format, and to request other information about our data processing practices;
    • To request to update or correct inaccuracies in your personal information;
    • To request to delete certain personal information in our custody and control;
    • To request to withdraw or revoke consent, such as where we are relying on consent as the legal basis to process your personal information (where that concept is recognized) or where we are processing your sensitive personal information pursuant to your consent;
    • To request to object to or restrict the processing of your personal information;
    • To request us to cease disseminating or to de-index your personal information (if applicable).

    In each case, these rights are subject to certain exceptions prescribed by law. If you would like to access, delete, or correct your information or otherwise exercise your rights, please contact us as set out in the Contact Us section below. Depending on the type of request you have made, we may request further information from you to verify your request, such as your account details and, where necessary, copies of government issued identification. You may also be entitled to appeal our decisions with respect to your data rights in accordance with local laws, and may do so by following the instructions provided in the correspondence we sent to you communicating our decision. You may also be entitled to appoint an authorized agent to exercise rights on your behalf, in which case we may request further information to validate the identity of your agent or that the agent is authorized to act on your behalf.

    Depending on the jurisdiction in which you live, you also may have the right to request to limit the use or disclosure of your sensitive personal information. You can exercise your right to limit by clicking on the "Your Privacy Choices" link here or in the footer of relevant websites and mobile applications. You may also, depending on the jurisdiction in which you live, have rights to opt out of the "sale" of your personal information, the "sharing" of your personal information (for targeted advertising), or all processing of your personal information for targeted advertising. You may also click on the "Your Privacy Choices" link to exercise these rights. Please also review the "Your Other Privacy Choices" section below for more information about how to make these advertising-related requests.

    We will not discriminate against you for exercising these rights, although some of the functionality and features available to you may change or no longer be available to you.