"The Blue Jackets are thrilled to offer our fans and guests of Nationwide Arena a new, fast-paced concession experience for a fast-paced game. Fans will not miss a second of the action thanks to the Bread Financial Score & Go," said Blue Jackets Chief Operating Officer Cameron Scholvin.
Zippin leads the way in frictionless shopping, especially in quick-serve locations like arenas and sports venues where fan experience and time is of the essence. By removing the checkout line, concessionaires are able to serve their customers better, faster, and more often, during an event, than traditional stands or self-checkout. The proven ROI cements the value for retailers looking to maximize staff and optimize real estate within a venue.
"Concessionaires face rising expectations for efficiency from event goers and that is being exacerbated by staffing shortages," said Alice Chan, SVP of Marketing at Zippin. "Checkout-free changes the economics for this group so they can offer frictionless experiences for their shoppers while increasing efficiencies for the venue operators. A win-win that results in happy fans and increased revenues."
Nationwide Arena works to make every experience from NHL games to concerts as valuable for their event attendees as possible. Adding retail technology like checkout-free supports the focus on the fans and the value that a ticket has when you're able to spend more time in your seat, and less time waiting in line.
The "Bread Financial Boulevard" is the primary concession area of Nationwide Arena located between sections 101 and 106. The boulevard was renamed as part of the Blue Jackets multi-year partnership with Bread Financial™ announced last October. Bread Financial serves as the team's first Official Financial Services Partner and the Blue Jackets' home helmet partner for the 2022-23 NHL season.
