More than that, Quinn sees other similarities between the Blue Jackets and iDesign, which has been named the official home organization partner of the team. Both are companies that strive to perform at the highest level while making a positive impact on the community, with similar core values and a focus on the customer.
Founded in 1974, iDesign's mission is to make everyday living easier with innovative products designed to help people organize and enhance their home with style. The Solon, Ohio-based company has partnered with the Blue Jackets since 2017 on a variety of promotions, and Quinn has been impressed by how the team and company see eye-to-eye on so many levels.
"It's a perfect overlap for us in terms of the demographic, ethnographic and psychographic of the Columbus Blue Jackets and their fans," Quinn said. "The consumers that are our ideal target are folks that already love and embrace iDesign. This confluence of your fan base and our fan base meshes those two demographics perfectly.
"We love hockey because from a female fan perspective, it's the most dominant professional sports league in terms of female fan followers. They are our core demographic and we just have a lot of trust and respect for the Blue Jackets organization. We've now been working with them for a couple of years and have eased in to something as big as becoming the helmet sponsor for away games, so this was kind of a graduation ceremony for our relationship."
Quinn also has respect for the way the Blue Jackets approach relationships with their partners, with the organization always willing to go out on a limb to see their visions become reality.
"There is an over-the-top commitment to make sure they are meeting their partners' needs, and I think this idea is they act very entrepreneurially," Quinn said. "And we are a nearly 48-year-old company is entrepreneurially led and run organization, which means we love to do business with entrepreneurs. When we come to the team and come up with great ideas - some not great ideas - and new ideas, we really don't get them rejected immediately.
"Having done business in pro sports before with very large consumer product companies, I know that dealing in professional sports isn't something that always feels entrepreneurial, but I believe the Blue Jackets feel entrepreneurial."
Add it all up and both sides view the agreement as a great way to deepen what already has been a fruitful partnership.
"We are excited to activate iDesign's brand on the NHL's national stage as part of the Blue Jackets' away helmet," Blue Jackets chief operating officer Cameron Scholvin said. "iDesign has been a Corporate Partner of the Blue Jackets for several years and we are proud to elevate them as the team's Official Home Organization Partner."
Off the ice, both companies strive to be pillars of the community as well, boasting similar values. From the Blue Jackets' commitment to growing hockey in Columbus as well as its work on pediatric cancer causes, educational causes and honoring military veterans to iDesign's focus on empowering its workers and creating sustainable products, the two companies are about more than just hockey or housewares.
When asked what Quinn would most want people to know about iDesign's products, that's what the president and CEO pointed to.
"First and foremost, our commitment to inclusion, empathy and diversity," Quinn said. "We want them to know about our core values first, and then those feed into what we believe is the existential reason for our company, which is it improves peoples' loves. We call it 'live simply.'
"We believe there is too much chaos and clutter in the world, and we have products and solutions we think can help consumers declutter and get organized. Through that, I think it brings a sense of peace and calm in a turbulent environment that we are all living in."
