"We are excited to activate iDesign's brand on the NHL's national stage as part of the Blue Jackets' away helmet," said Blue Jackets Chief Operating Officer Cameron Scholvin. "iDesign has been a Corporate Partner of the Blue Jackets for several years and we are proud to elevate them as the team's Official Home Organization Partner."
During the 21-22 season, iDesign's brand mark will appear on white helmets worn during road games beginning tonight when the Blue Jackets visit the Red Wings in Detroit. The brand mark will be visible as 2.25" by 3.75" decals on the right and left sides of each helmet. This exclusive brand position will elevate partner awareness and iDesign's connection with the Blue Jackets through television broadcast, traditional media, as well as digital and social media platforms.
"The NHL fan demographic is very much aligned with our social followers and end consumers. The iDesign partnership with the Columbus Blue Jackets allows us to take our brand & marketing efforts to the next level with a world class organization and sport," said President & CEO of iDesign, Chris Quinn.
"There is a strong sense of community pride in sponsoring the Columbus Blue Jackets. We want Ohio and the nation to know that iDesign is committed to being a global employer of choice, founded on the principles of diversity, inclusion and empathy, and what better way of showcasing this than being one of 32 brands in the league to sponsor an NHL team," added Quinn.
Based in Solon, Ohio, iDesign is a housewares design company with a core goal in mind - to offer innovative storage products for the home at a reasonable price. Founded in 1974, iDesign's mission is to make everyday living easier with sustainable and innovative products designed to help people organize and enhance their home with style. To learn more about iDesign, visit idesignlivesimply.com.
