Affleck to receive True Blue Award at Blues Hall of Fame induction

The St. Louis Blues Hall of Fame committee announced today that Blues Director of Alumni Bruce Affleck will be honored with the annual True Blue Award at the 2025 Blues Hall of Fame Induction Ceremony, presented by First Community. The ceremony will take place on Friday, Jan. 24, at the downtown Missouri Athletic Club (MAC). The 2025 induction class will see Blues greats Wayne Babych, Curtis Joseph and Jim Roberts as the third group to enter the organization’s Hall of Fame.

Affleck first came to the Blues via trade from the California Golden Seals on Jan. 9, 1975. The Salmon Arm, British Columbia, native went on to play five of his six NHL seasons in St. Louis, appearing in 274 regular-season games and posting 79 points with the team.

Following his playing career, Affleck joined the Blues front office as a sales manager while also providing color commentary alongside Hall of Fame broadcaster Dan Kelly on KMOX. During his tenure with the organization, Affleck has served in multiple roles, including vice president of sales, vice president of broadcasting, and chief operating officer of business operations, along with his current position. He also founded the St. Louis Blues Alumni in 1988 and for more than 30 years has worked tirelessly to build that group into one of the strongest and most community-active networks in the NHL.

The True Blue Award has been created to honor those individuals whose exceptional commitment to the St. Louis Blues has made a remarkable impact on the organization and contributed to its growth and success beyond the ice.