Both partnerships - with St. Louis-based organizations - reflect each companies' commitment to local brands.
This is the second season that NHL teams will feature logos on their helmets. The initiative allows brands - even those that may already have a national reach - an extra international level of exposure.
In St. Louis, the brand exposure is among the most impactful in the League as Blues TV ratings rank third amongst American NHL teams.
A long time NHL sponsor, Enterprise continues to be a prominent partner of the St. Louis Blues, most noticeably through the naming rights of the Enterprise Center, the Blues' home ice.
"Enterprise is proud of our long-standing partnerships with the Blues and the NHL," said Kyle Sanborn, Vice President of Global Brand Strategy & Marketing Activation, at the onset of Enterprise's helmet sponsorship last season. "While Enterprise Center is home, we look forward to connecting with hockey fans throughout North America in many of the cities Enterprise operates - showing our support when the Blues hit the road this season."
Stifel, a financial services company and naming rights holder of Stifel Theatre - the historic theater adjacent to Enterprise Center - has been local to downtown St. Louis since the late 19th century. This partnership gives Stifel an opportunity to support their hometown hockey team now and through the 2025-26 season.
"Stifel is proud of our partnership with the St. Louis Blues," said Stifel Chairman and CEO Ron Kruszewski. "We look forward to having the Stifel brand represented boldly on the helmets of our hometown team. Let's Go Blues!"
The Blues are always looking to further their connection to the St. Louis community, and extending these partnerships is just one small way they can continue doing that.
