The story behind the look-a-likes that went viral

Last week, a Holiday-themed video during the Dec. 17 matchup with the Dallas Stars

If you've been to a Blues game sometime in the past 15 years, however, you know that the look-a-like videos have been a staple to the in-game experience.
The social media attention, driven by celebrities and international sports channels alike, has fans speculating about how these videos are put together seemingly on-the-fly, yet are so accurate.

Some online chatter as the video went viral suggested that they're filmed ahead of time, or with paid actors, while others defended the ability of experienced camera operators to spot a potential look-a-like.
The look-a-likes were first done regularly by the gameday productions crew in 2007. They are made live, of course, with real fans in attendance at each game. What begins as a full page of themed look-a-like options turns into a large group effort to pull off the entertaining clips.
"The search for fan doppelgangers begins the moment doors open and people start filing into the building." said Brian Santa Maria, Manager of Blue Note Productions Content. "Two cameramen work with the in-game director to search the stands for live fans who closely resemble the characters, celebrities, animals, and even inanimate objects on the reference sheet for that game. When the time comes, everyone works in unison to move from shot to shot, giving the crowd enough time to enjoy each look-a-like and hopefully get them all in before game play starts back up."
Whether the theme is classic rock stars, Halloween movie characters, or simply people wearing jackets, there is no shortage of creativity when the hockey action pauses at Enterprise Center.