MONTREAL - The Montreal Canadiens and RBC announced today a multi-year jersey partnership agreement, which will see the RBC logo featured on Canadiens player home jerseys worn at the Bell Centre beginning in the upcoming 2022-23 season.
Canadiens announce RBC as first official game jersey partner
Multi-year deal part of NHL's Jersey Advertising Program
The partnership brings together two globally-recognized brands with storied histories that date back more than 100 years. At the heart of these two brands is a commitment to their communities. For each official jersey with the RBC logo sold on site at the team's official store, Tricolore Sports, RBC will donate $20 to the Montreal Canadiens Children's Foundation, which encourages physical activity and the adoption of a healthy lifestyle among underprivileged youth in Quebec. The partnership will seek to engage fans in new and exciting ways through unique fan experiences, jersey engagement programs and in-arena activations. Further details regarding planned initiatives will be announced in the coming months.
"We are proud to partner with such an iconic brand as RBC," said France Margaret Belanger, President of Sports and Entertainment, Groupe CH. "There are very few organizations, which, like our own, have a heritage that dates over a century and a legacy of making a difference in the lives of those across generations. We'd be hard-pressed to find a more appropriate association than the one we can formally unveil today."
"At RBC, we believe sports have the power to unite communities. And hockey, which is part of Quebec's rich heritage, brings an entire nation together," explains Nadine Renaud-Tinker, Regional President, RBC in Quebec. "Teaming up with the Montreal Canadiens in this first-of-its-kind partnership is an honour, and we are incredibly excited to see it come to life as we continue to drive impact for Quebec's prosperity, while engaging with our communities."
The addition of the RBC patch comes as part of the newly-launched Jersey Advertising Program, which allows NHL teams to sell advertising on their game jerseys beginning with the 2022-23 season. Featuring the RBC name and shield with its iconic lion design, the patch will be stitched on the team's official home red jerseys, measuring a standardized 3" x 3.5", in the upper right chest area. It will be worn for all preseason, regular season, and postseason home games, and will be available exclusively as an option on official jerseys sold at Tricolore Sports locations inside the Bell Centre and at the Bell Sports Complex in Brossard. More information is available at
canadiens.com/jersey
.
The partnership announcement and the new game jerseys were unveiled during the 46th edition of the Montreal Canadiens Annual Golf Tournament, an event that traditionally marks the beginning of a new hockey season and brings together the Club's partners, fans, and media.
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About Groupe CH and the Montreal Canadiens
Groupe CH, Quebec's premier sports and entertainment organization, provides unique and memorable experiences for its fans and spectators. Groupe CH owns the Club de hockey Canadien Inc. and the Rocket de Laval. Through evenko and L'Équipe Spectra, the organization's cultural and entertainment division promotes and presents more than 1,800 shows, festivals and events each year. In addition to the Bell Centre in Montreal, the group operates performance venues of all sizes such as Place Bell, MTELUS, Studio TD and Corona Theatre. A sense of community is part of Groupe CH's DNA. Through the Montreal Canadiens Children's Foundation and the evenko Foundation, the organization is making a difference in the lives of thousands of young people in Quebec.
About RBC
Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 92,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada's biggest bank and one of the largest in the world, based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our 17 million clients in Canada, the U.S. and 27 other countries. Learn more at
rbc.com
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We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at
rbc.com/community-social-impact
.
