As part of this initiative, RONA will be offering fans the opportunity to win one of 15 official adidas Reverse Retro jerseys. The contest will launch on February 11 on RONA's Facebook page and will also be shared by the Canadiens' official team accounts.
"We're proud to continue the long tradition between the Canadiens and RONA," noted Catherine Laporte, Vice-President, Marketing at Lowe's Canada. "This initiative recalls some great nostalgia both for Habs fans and our customers. To mark the occasion and to salute RONA's entrepreneurial roots, we're bringing back the signature bird logo that was associated with our stores for over 30 years."
Since their launch last November, the Reverse Retro jerseys and associated products have consistently ranked among the most popular items sold at the Canadiens' official team store, Tricolore Sports. Fans wishing to view the entire line of limited-edition pieces can do so online at
tricoloresports.com
.