An annual event, the game raises funds by requesting a minimum $10 donation at participating Canadian Tire stores throughout Quebec, in exchange for a voucher, valid for two game tickets and a free hot dog, chips, and a soft drink or a bottle of water.
All proceeds from this event will go to the Canadian Tire BLEU BLANC BOUGE in Action program, an initiative that enables underprivileged kids to be more active through skating lessons. This support is part of a major five-year partnership between the Montreal Canadiens Children's Foundation and Canadian Tire Jumpstart Charities. Since 2014, Canadian Tireand Jumpstarthave acted as the main presenters for the BLEU BLANC BOUGE Program, which represents an annual financial contribution of $230,000. The first phase of this program is the construction of refrigerated multipurpose community outdoor rinks in underprivileged communities in Montreal and throughout Quebec. Scheduled to open in winter 2018, two new BLEU BLANC BOUGErinks have been under construction since the summer: the 9th is located in the Ahuntsic-Cartierville borough at Mésy Park and the 10th in the City of Trois-Rivières at Cardinal-Roy Park.
About the Montreal Canadiens Children's Foundation
The Montreal Canadiens Children's Foundation encourages physical activity and the adoption of a healthy lifestyle among underprivileged youth from 4 to 17 years old. Since its inception in August 2000, the Foundation has donated over $27 million to over 755 charitable endeavours throughout the province of Quebec working for the well-being of underprivileged children.
The Foundation fulfills its mandate in two ways: first, through a unique flagship project - the BLEU BLANC BOUGE program - which consists of building community refrigerated and multisport rinks; secondly, by providing financial support to organizations whose projects and programs enable children to adopt healthy lifestyles by being more active.
About Canadian Tire Jumpstart Charities
Canadian Tire Jumpstart Charities is a national charity dedicated to providing kids from low-income families with the opportunity to experience the benefits of organized sports and physical activities. With an extensive, national network of more than 280 local chapters, Jumpstart helps kids in communities across Canada by assisting with the costs associated with registration, equipment and/or transportation. Supported by the Government of Canada through Sport Canada and the Canadian Tire Family of Companies, which includes Canadian Tire, PartSource, Gas+, Sport Chek, Atmosphere, National Sports, Sports Experts, Mark's and Canadian Tire Financial Services, Jumpstart has enabled more than1.4 million Canadian kids and counting to get in the game since 2005.
