At the Giant supermarket in Cathedral Heights in Northwest D.C., the final stop on Ovechkin's promotional tour, Ovechkin donned a Giant Food uniform and began placing the first boxes of Ovi O's on the shelves, conveniently located in aisle eight of the supermarket. After stocking the shelves, Ovechkin setup behind a register and checked out some shopping fans.
Ovi O's is produced in collaboration with Giant Food, the official grocery sponsor of the Washington Capitals. The honey-nut cereal will be available across all 163 stores in Washington, D.C., Maryland, Virginia, and Delaware beginning Sept. 17, Ovechkin's birthday. A portion of proceeds from the sale of Ovi O's will benefit the Maryland-based Children's Cancer Foundation, Inc., a non-profit that is committed to funding locally based researchers, programs, and facilities with the goal of assuring every child is guaranteed a healthy future.
"I think it was a pretty cool idea," Ovechkin said of the release of his cereal. "I think it works well, and I hope we're going to help out some kids in our community."