Merit Tully
Merit Tully
Senior Vice President & Chief Marketing Officer
Merit Tully is in his 25th year with the Anaheim Ducks, his first as Chief Marketing Officer. Named to his current position in August 2024 after spending the prior four years as Vice President of Marketing, Tully oversees business intelligence, broadcasting, communications, community relations, entertainment, fan development, marketing, merchandising, publications/digital content and social networking. Tully provides oversight of the club’s broadcast agreements, and led the team’s creation of Ducks Stream, a 24/7 audio network with the most comprehensive team-focused coverage in the NHL.
Tully was instrumental in the hockey club’s 2024 brand evolution with the club’s new logo, home and away jerseys in collaboration with ownership, the NHL and Fanatics. He also led the business’ efforts to unveil and launch the refreshed identity.
Under his leadership, the Ducks were named by the NHL as the winner of the 2024 Stanley Award for the league’s Marketing Campaign of the Year as part of the club’s Vans Campaign which released three branded shoes in collaboration with the shoe company founded in Anaheim, California. The award recognizes achievements, innovation, creativity and results across NHL clubs via a program intended to promote the club’s brand and/or a related product, service or business initiative.
He helped spearhead the organization’s efforts to bring the U.S. Women’s National Team to Honda Center for a Rivalry Series game vs. Canada in 2020. Through the club’s efforts, the contest set an all-time attendance record for the Women’s National Team in a game on U.S. soil.
Tully previously spent three seasons as the Ducks’ Director of Marketing and Brand Management, overseeing all team marketing elements, premium sales marketing, graphic design and fan development, including S.C.O.R.E. (Scholastic Curriculum of Recreation and Education), the club’s education-based youth hockey program which has reached more 400,000 school children since 2005.
Tully served as the Director of Media and Communications for Honda Center from 2007-16, acting as the primary liaison between the arena and media for all non-hockey events. He coordinated several major announcements for the arena, including facility upgrades such as the Shock Top Terrace (now Brewery X Biergarten), the most extensive upgrade in venue history.
He joined the Ducks in 2000 as a Communications Manager, helping enhance the overall image of the hockey club and assisting in the club’s public relations efforts through three lengthy playoff runs, as the team won the Stanley Cup in 2007 and advanced to the Stanley Cup Finals in 2003 and Western Conference Finals in 2006.
A graduate from Fresno State with a degree in Communications & Advertising, Tully began his career as a Publications and Media Coordinator for the Arizona Coyotes in 1999. He serves on the Anaheim Transportation Network Board.
Merit and his wife, Heidi, have a daughter, Payton, and son Cullen. The family resides in Mission Viejo.