Every Kid Deserves a Shot
Every Kid Deserves a Shot presented by Rogers is a comprehensive initiative aimed at empowering youth and nurturing resilience. It equips young individuals with vital supports and tools to help them unlock their full potential, ensuring that hockey's transformative power and spirit are accessible to all, regardless of their background or circumstances - underpinning all of our programs is our unwavering commitment to equity, diversity and inclusion. Through this initiative, we harness the power of hockey to inspire hope, courage, and focus in the hearts of our youth, offering tangible opportunities related to the sport that they can believe in and strive for in their lives.
- RESILIENCE - Providing youth with the supports and tools to reach their potential
- ACCESS & INCLUSION - Making engagement with hockey possible for everyone
- INSPIRATION - Leveraging the magic of hockey to give youth hope, courage, and focus
- ASPIRATION - Giving youth something tangible related to hockey to believe in and strive for in their lives
Our programs are divided into two core pillars: Off-Ice Initiatives and On-Ice Initiatives. Each pillar contributes to our mission of making our communities better, creating opportunity and providing access to the game of hockey.