"As an organization, we focus on partnering with innovative, forward-thinking brands who understand not only where the sports industry is right now, but also where it's going," said Mike Shane, Chief Business Officer for the Flyers. "This partnership with Betway is a great match for our organization, and thanks to our league-leading social media platforms and our consistently strong TV ratings, we're able to provide our partners with incredible exposure and reach."
"Continuing the growth of the brand, we're thrilled to add the Philadelphia Flyers to our burgeoning North American portfolio," said Anthony Werkman, CEO of Betway. "Through our partnerships with both the Flyers and the 76ers, Betway now has a major presence in the fanatical sporting city of Philadelphia. The Flyers are one of the most popular teams in the NHL, setting social media and TV viewership records, so this partnership will give us huge exposure to fans throughout Pennsylvania who have access to our products."
The Flyers have some of the NHL's most popular and wide-reaching social media accounts, which bring unmatched value to corporate partners. This season, the team is first in the league in Twitter engagements, first in Twitter Social value, and more. The team also set national TV viewership records last year and continue to post strong viewership ratings for both local and national broadcasts.
About Betway
Betway is part of Super Group: the global digital company which provides first class entertainment to the worldwide betting and gaming community.
Super Group is the holding company for leading global online sports betting and gaming businesses: Betway, a premier online sports betting brand, and Spin, a multi-brand online casino offering. The group is licensed in over 20 jurisdictions, with leading positions in key markets throughout Europe, the Americas and Africa. For more information, visit www.sghc.com.
Betway Group is a leading provider of innovative and exciting entertainment across sports betting, casino and esports betting. Launched in 2006, the company operates across a number of regulated online markets. Betway prides itself on providing its customers with a bespoke, fun and informed betting experience, supported by a safe, secure, fair and responsible environment.
Betway is a member of several prominent industry-related bodies, including International Betting Integrity Association (IBIA), iGaming European Network (iGEN), the Independent Betting Adjudication Service (IBAS), Sports Wagering Integrity Monitoring Association (SWIMA) and the Betting and Gaming Council (BGC), and is ISO 27001 certified through the trusted international testing agency eCOGRA.
