Learn More About Privacy

Learn More About Privacy (http://www.nhl.com/learnmore)

  1. See our Privacy Policy to learn more about how we collect, use and share your personal information.
  2. Your Rights:
    • Our Privacy Policy also provides information on your rights, including how to request access to or correction of your personal information and how you can withdraw your consent to our use and disclosure of personal information, where applicable. Click here to visit the NHL Privacy Portal to exercise your rights.
  3. Fan Engagement:
    • The NHL uses the personal information we collect and receive, including from Member Clubs and other third party sources, and information about your interactions with the NHL (such as ticket sales data, NHL Shop purchases, and engagement with NHL auctions and contests) to understand NHL fans and fan engagement across the NHL including its Member Clubs so that we can customize and improve our services, advertising, and communications. Click NHL Privacy Portal for your choices.
  4. Member Club Sharing:
    • The NHL may share personal information with Member Clubs.
      1. For example, NHL may share insights about your engagement with NHL and Member Clubs with relevant Member Clubs, such as your favorite Member Club or the Member Club in your area of residence, for the fan engagement purposes above, unless you have opted-out of Member Club sharing. In addition, if you are signed up to receive NHL and Member Club marketing emails, we may share your contact information and other information about your interactions with the NHL with relevant Member Clubs, such as your favorite Member Club or the Member Club in your area of residence.
      2. As another example, if you purchase a ticket to an NHL tentpole event (e.g., the Winter Classic, Heritage Classic, Stadium Series, All-Star Game, etc.) we may share your ticket sales data with each of the participating Member Clubs and the host Member Club of such event.
    • Click NHL Privacy Portal for your Member Club sharing choices and to opt-out.
  5. Marketing Communications:
    • If you are signed up for marketing emails from the NHL and its Member Clubs, we tailor our communications based on your interests and engagement with the NHL to provide you with more relevant emails and offers (including offers about our Business Partners). We may also use pixels and similar technologies to collect information about how you interact with our communications to better understand your interests and provide you with more relevant information and offers. If you are signed up for marketing emails, we may also share your email address and other contact information (in a privacy protected form) with third party social networking platforms to display relevant advertisements to you and others on those sites. To learn about your choices, visit our Privacy Policy. You may also visit NHL Privacy Portal or Cookie Settings to exercise certain opt-out rights.
    • When requesting consent to send marketing communications, NHL is seeking your consent on behalf of itself and its Member Clubs and Business Partners. You can adjust your marketing preferences or opt-out of receiving marketing communications from the NHL at any time. To opt out of receiving communications directly from Member Clubs and Business Partners, please contact the Member Club or Business Partner.
  6. Service Providers and Data Location:
    • We use affiliates and unaffiliated service providers to provide us with services, such as to host our data, fulfill orders, manage databases, perform analyses or advertising services, administer our surveys, contests and sweepstakes, process payments, provide customer service, or send communications for us. Your personal information may be transferred to the NHL and our service providers located outside of your jurisdiction of residence.

  7. Contact Us:

    • If you have any questions about our privacy practices, contact us and select “Privacy” or write to our Privacy Officer at privacy@nhl.com or contact us through the NHL Privacy Portal at www.nhl.com/privacyportal.

    • NHL, One Manhattan West, 395 9th Avenue, New York, NY 10001