HEINEKEN USA will be the exclusive beer and hard seltzer partner of the new
UBS Arena
, the metropolitan area's most anticipated, cutting-edge live entertainment venue and new home to the New York Islanders Hockey Club.
Through this partnership, HEINEKEN USA will be the exclusive marketer of the entire beer category at the arena, including alcohol-free beer, cider and hard seltzer. As a founding partner of UBS Arena, exclusive beer of the four-time Stanley Cup champion New York Islanders and an official partner of the UBS Arena Concert Series, this is one of HEINEKEN USA's most exciting sports and entertainment partnerships to date.
HEINEKEN USA to be Exclusive Beer & Hard Seltzer Partner of UBS Arena
HEINEKEN USA to be Exclusive Beer & Hard Seltzer Partner of UBS Arena, New York's Premier Entertainment and Sports Venue and Future Home of the New York Islanders