Event Details

Shannon Hogan is in her 11th season as a host and reporter for New York Islanders telecasts on MSG Networks.

Prior to joining MSG Networks, Hogan worked for Fox Sports Detroit, where she covered the Red Wings, Tigers and Pistons, along with college hockey. During her time in Detroit, she won a 2014 Michigan Emmy Award in the sports anchor category. Throughout her career, she has covered a number of marquee sporting events including the 2010 US Open, 2010 World Series, 2014 Winter Classic, as well as the Stanley Cup Playoffs since 2011.

Hogan was a collegiate swimmer at the University of Virginia contributing to their ACC Championship team title. She went on to continue her swimming career at University of Missouri, where she earned All-Big XII honors and was a school record holder. She graduated with a degree in Broadcast Journalism.

When away from the rink, Hogan loves to travel and spend time with her husband Brendan, daughter Niamh and son Ciaran. Her favorite places to explore include Croatia, Greece, Italy, Ireland and Southeast Asia.

Van Adams is an accomplished entrepreneur and Crain’s New York Notable Woman in Sports Business with over two decades of experience in sports marketing. Specializing in marketing and brand strategy for retired professional athletes, Van has negotiated endorsement deals, developed brand identities, and spearheaded philanthropic initiatives for her clients. She is also a sought-after event producer known for large-scale activations and celebrity-driven hospitality events at major sporting events.

A visionary in the sports industry, Van identified a unique niche while working for major organizations and collegiate institutions. When she launched the VanAdams Sports Group in 2004, she quickly established herself as a respected marketing agent and strategic advisor to high-profile athletes. Her expertise in strategic development and partnerships has earned her a reputation for building impactful, results-driven campaigns that elevate her clients' brands. Van has guided many retired athletes through the transition from sports to business, helping them grow their personal brands and expand into new ventures.

Van is also the founder of Gathering on the Greens®, a premier golf experience that encourages women to rethink traditional networking and leadership opportunities. This program empowers women through on-course golf experiences and professional development workshops, while highlighting the wellness benefits golf provides. Van continues to elevate women in business through the creation of the Breaking Glass Ceilings With A 9-Iron® capsule, designed for those in the relentless pursuit of excellence.

In addition to her entrepreneurial ventures, Van is a founding board member and current chapter president of the NYC Metro chapter of Women in Sports and Events, where she leads a dedicated team of volunteers and supports a growing membership of over 1,000 professionals. Under her leadership, the chapter has introduced initiatives that have gained national attention, featuring some of the industry's top thought-leaders and experts.

Van’s work has earned recognition both domestically and internationally, including being named to New Jersey’s Top 25 Women Small Business Owners and Entrepreneurs, securing a seat on the Leaders in Sport international advisory council, and receiving a proclamation from the Office of the Mayor of NYC for her contributions to the industry.

Violeta Ardeljan has more than 20 years of global experience in marketing, sales, sales operations and analytics, as well as digital customer experience across several industries. Violeta Ardeljan is the Vice President of Marketing and Branding at Global Industrial Company, a value-added national distributor of industrial equipment and supplies based in Port Washington, NY. In this role, Violeta is responsible for all areas of marketing including go-to market and creative strategy, new product introduction, branding and demand generation, digital customer experience and segment marketing. Prior to joining Global Industrial, Violeta was at Canon USA where she served in various roles responsible for sales operations, marketing, ecommerce and digital transformation.

Since joining Global Industrial in 2020, Violeta has been a driving force behind some of the brand’s most inspired marketing campaigns increasing brand awareness and brand authority. Violeta and the team, spearheaded the development and execution of a comprehensive sports marketing initiative, directly engaging with teams at Richard Childress Racing, NASCAR, OVG and the New York Islanders.

She leads a team focused on delivering world-class creativity and elevating its go-to market strategy by advancing the deep product knowledge and comprehensive solutions that help customers succeed. This approach has led to initiatives such as “Workspace HQ”, a solutions-based approach for specific spaces and industries, as well as “Open Space”, a unique campaign to support the thoughtful configuration of public and private gathering spaces in an effort to promote communal well-being and mental health.

Violeta’s leadership style recognizes the importance of the team and intentionally fostering innovation that leads to finding efficiencies. She also incorporates and utilizes the power of data to drive insights and deliver a world-class customer experience and brand strategy that translates into bottom line results.

Peg Butler is Vice President of Marketing and External Relations at Northwell Lenox Hill Hospital. She has a dual role at the system: leading community relations for Lenox Hill Hospital in Manhattan and partnering with corporate marketing in Long Island, focusing primarily on Northwell's sponsorship portfolio including the NY Islanders, the NY Rangers, Chelsea Piers, Jones Beach Theater and more.

Peg joined Northwell in 2012 from the world of advertising and marketing. Her decade-long service as an Executive Vice President at two of the largest agencies in NYC (Grey Worldwide and Saatchi & Saatchi), running their top-billing accounts (P&G: Pantene Haircare and Pampers, respectively), provided great brand-building, story-telling and consumer marketing experience. When the rapidly evolving healthcare space became a topic of increasing interest to her, she switched gears and brought her expertise to Northwell.

Peg recognizes the opportunity for healthcare marketing that better connects with consumers. She understands the power of community, the need to develop relationships and identify opportunities to give back. She uses sponsorship as a means to these ends, developing mutually beneficial programs that expand audiences, deepen connections and ultimately improve community health and wellness.

Peg has a degree in Marketing from Boston College and is a longtime resident of the upper west side. She serves on the board of the Greenwich Village Chelsea Chamber of Commerce (in support of Lenox Health Greenwich Village) and is a board member of HPRMS (Healthcare Public Relations and Marketing Society of NY). She's deeply committed to making a difference in the communities she serves.

Anastasia Pagonis is a two-time Paralympian, gold medalist, and world record holder in swimming. She has worked hard to build a community of millions by showcasing her life with a disability while challenging stereotypes surrounding disabilities. Anastasia is dedicated to changing the way you “see” the visually impaired. As a passionate advocate for the disabled community, she fights for accessibility equality and inclusivity in sports, beauty, and fashion.

As Senior Vice President of New Media Content Partnerships, Linda Pan oversees the content partnerships between the NBA and various social media and emerging media platforms. In this role, Ms. Pan helps to drive the continued growth, engagement, and innovation for the global fan audiences of the NBA, WNBA, 2K League, and G League.
Ms. Pan joined the NBA in 2021, arriving from Verizon, where she oversaw content strategy and the development of Verizon’s +play storefront. Prior to Verizon, she served as Senior Vice President of New Digital Business at AMC Networks, overseeing the general management and growth of new direct-to-consumer subscription streaming video services Sundance Now and Shudder. Prior to that, Ms. Pan worked at Hallmark Movies Now, Netflix and MRC Studios. She began her career at LEK Consulting in their media & entertainment practice.

Ms. Pan earned her Bachelor of Science degree in Electrical Engineering from Cornell University, her Master of Science in electrical engineering from Stanford University, and her MBA from.

Deb Patsky’s career has focused on supporting people and organizations in streamlining the way that they work while aligning to business results. She has a strong background in HR and in operations roles.

Deb joined Xerox in 2014 as the senior vice president of HR and was a member of the executive leadership team at Xerox Business Solutions, a business unit at Xerox focused on serving small and medium businesses. She played an integral role in transitioning employees in this organization into Xerox, driving standardization of Xerox culture, processes, and values.

In 2019 she moved to the Americas Vice President of HR supporting Go-To-Market (Sales) and then added EMEA business to her remit. Currently Deb is a Business Process Lead for a three-year project called Fast Track that will move Xerox from using multiple disparate systems to a standard global way of working. This transformation will allow Xerox to be more agile, adopt industry-leading best practices, better leverage AI, provide consistent and reliable data.

She is a member of the Senior Leadership Team (SLT) at Xerox. In addition to her functional role at Xerox, Deb also serves as the President of VSMA, Xerox’s veterans Employee Resource Group.

Deb has over 35 years of international and domestic HR functional and leadership experience, providing HR support to employees who manage all aspects of the customer relationship including sales, installation, training, product support and service. She has a strong track record of partnering with leaders to implement large-scale organization transformation initiatives, build organizational capability, develop customer-facing employees, and deliver bottom-line results. She has held roles in recruitment, compensation & benefits, mergers & acquisitions, and employee relations. She is passionate about supporting career development and mentoring and is presently a mentor to many young professionals in the organization.

Her hockey career started in middle school in Enfield, Connecticut where she was on the girls ice hockey team for Enfield Youth Hockey. After graduation she received a scholarship to Boston University and was a defenseman on the BU Women’s Hockey team and a member of the 1981 Hall of Fame Beanpot Champions. After her sophomore year, she left BU to enter the U.S. Air Force. While in the USAF, she completed her BS in Business Management from the University of Maryland and obtained an MBA from Virginia Polytechnic Institute.