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HockeyTalks is the NHL’s national public awareness campaign designed to encourage conversations about mental health and share support and information from leading experts in the hopes of alleviating some of the misconceptions and stigma associated with mental illness.
The Winnipeg Jets have again teamed up with Project 11 – the True North Youth Foundation’s school-based mental health awareness program – for the annual #HockeyTalks Campaign running January 2 to 26. Throughout the campaign, the Jets and Project 11 will share information, stories and resources to encourage conversations about mental health. Winnipeg Jets players have lent their voices to the initiative, sharing their personal wellness tips and coping strategies through conversations with Project 11 students, which will be featured in-game and through digital platforms throughout the campaign.
Over the course of the month, Project 11 will be joined by various mental health organizations in offering information to fans at home games. These include Huddle, Inspire, Anxiety Disorders Association of Manitoba, Kidthink, Manitoba Advocate for Children and Youth, Sara Riel Inc., Canadian Mental Health Association, Klinic, The LINK, Camp Manitou Training Centre, Peer Connections MB, Empowering Every Mind, Mood Disorders of Manitoba and Kids Help Phone.
HockeyTalks hoodies will exclusively be available in-game on the concourse at the Jan. 14 Project 11 #HockeyTalks game, with one set of player-worn hoodies available through Hockey Talks 2025 | Powered by Givergy from Jan. 2 at 9:30 a.m. to Jan. 16 at 9 p.m. CT, all in support of Project 11.
To learn more about how Project 11 works to provide mental health education and resources for youth, and to access a collection of resources and videos, please visit projecteleven.ca. Teachers can sign up to join the program at any time with virtual training offered throughout the year.
Project 11 has compiled a comprehensive list of community resource support organizations and their contact information available HERE.
Project 11 will host its next Adult Wellness Development Day on Friday, April 11 – learn more more about this day dedicated to holistic wellness at projecteleven.ca/EVENTS.
The topic of mental health is at the forefront for many organizations in January, including Bell Let’s Talk Day on Jan. 22. For more information on Bell Let's Talk Day, visit letstalk.bell.ca.
According to mental health experts, on average one in five Canadians will experience a mental health problem or illness in their lifetimes; thereby affecting indirectly many more Canadians through a family member, friend or colleague. Stigma or discrimination attached to mental illnesses presents a serious barrier, not only to diagnosis and treatment but also to acceptance in the community. Approximately 70 percent of mental health problems and illnesses have their onset during childhood or adolescence. Identifying the signs early and getting connected to tools and support is the most important way to prevent problems from becoming worse. Mental health problems and illnesses can be treated effectively.
Want to learn more? Download the Mental Health Resource Guide.
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