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FOR IMMEDIATE RELEASE

WINNIPEG, Jan. 2, 2024 – The Winnipeg Jets are teaming up with Project 11 for the annual #HockeyTalks Campaign to promote discussions about mental health. Beginning with tonight’s 7 p.m. matchup vs. the Tampa Bay Lightning, the campaign will continue through January leading up to the #HockeyTalks game against New York Islanders on Jan. 16, presented by Bell MTS. #HockeyTalks is the NHL’s public awareness campaign that seeks to encourage conversations about mental health to reduce the stigma associated with mental illness.

Over the course of the month, Project 11 will be joined by various mental health organizations in offering information to fans at home games. These include Mood Disorders of Manitoba, Robyn Priest, RAY Inc., Sara Riel, the Canadian Mental Health Association, Pluri-elles, The Link, and the Brandon, NorWest, and Broadway branches of Huddle.

The Winnipeg Jets and Project 11 will emphasize the importance of mental wellness throughout the month through in-game and social media conversations, including showcasing the support of Winnipeg Jets players.

Fans can support Project 11 through the purchase of limited edition #HockeyTalks hoodies available on the concourse at the Jan. 16 game. Player-worn hoodies will be available through online auction from Jan. 9 at 10 a.m. CT to Jan. 31 at 9 p.m. CT.

Media Availability:

Suzi Friesen, True North Youth Foundation Director of Educational Programming will beavailable for interviews beginning Tuesday, Jan. 9 and onward. Please contact Krista Sinaisky at [email protected].

Media can download #HockeyTalks assets at https://winnipegjets.sharefile.com/d-sd36c94931dd346b8978a3ca29d545b15.

Fans can learn more about the Jets’ #HockeyTalks efforts at WinnipegJets.com/HockeyTalks. Project 11 has also compiled a comprehensive list of community resource support organizations and their contact information which can be found on that page, or at the following direct link here.

To learn more about how the True North Youth Foundation works to provide mental health education and resources for youth, please visit ProjectEleven.ca. Teachers can sign up to join the program at any timewith virtual training offered throughout the year.

The topic of mental health is at the forefront for many organizations in January, including Bell Let’s Talk Day on Jan. 24. For more information on Bell Let's Talk Day, visit letstalk.bell.ca.