WINNIPEG, Jan. 16, 2023 - The Winnipeg Jets will celebrate their first South Asian Heritage Night presented by Canada Life on Saturday, Feb. 11 vs. the Chicago Blackhawks at 9 p.m.
South Asian Heritage Night is highlighted by the creation of a South Asian Jets logo. The Winnipeg Jets Creative Services team is proud to have collaborated with local Winnipeg graphic designer Charmi Sheth, who contributed her cultural and design expertise to the logo and textile designs, along with guidance from Waseem Shaikh, creative director at Ethnicity Matters, an agency specializing in leading engagement with cultural communities in meaningful, impactful ways. The South Asian Heritage Jets logo is inspired by some of the artistic traditions of South Asia. The form takes its inspiration from Rangoli, a traditional artform practiced during celebratory occasions and meant to bring happiness and good luck. Within the inside of the logo are motifs inspired by Henna patterning as well as Bandhani designs. The colourful background designs of the graphics feature patterns and motifs inspired by textiles throughout South Asia, including Phulkari, Bandhani, and Saree. These patterns and bold colours are inspired by the vibrancy and diversity of the many cultures of the region.
Winnipeg Jets unveil special logo for South Asian Heritage Night
The team's first South Asian Heritage Night presented by Canada Life is on Saturday, Feb. 11 vs. the Chicago Blackhawks at 9 p.m.