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PALM DESERT, CA – Game days start early for the American Hockey League Coachella Valley Firebirds coaching staff. Head coach Derek Laxdal is the first to arrive by 6:30 a.m. at the Berger Foundation Iceplex next to Acrisure Arena. His assistant coaches, Brennan Sonne, Stu Bickel and Colin Zunianello, along with video coach Peter Thome, are soon to follow.

The day’s first meeting for the Kraken AHL affiliate kicks off at 7:45, lasting about 10 minutes for the coaches to cover the day’s plans for the power play, faceoffs and defensive-zone breakouts (including morning skate drills and game strategy). Laxdal and his fellow coaches prefer a similar time length for meetings with players throughout the day. They lean hard into rapid-fire video clips to make their points with near-zero chance for players’ attention to waver.

In the first week of December, with two practices (Monday and Wednesday) and two games (Tuesday and Thursday), Laxdal afforded the opportunity to embed with Firebirds coaches and team, providing an inside look at how the Seattle and Coachella Valley hockey operations groups develop Kraken prospects, assure any number of CVF players are ready to be called up ASAP and, yes, constantly strive to win games and attract fans. The Firebirds are currently 13-8-1 after a weekend two-game sweep of Pacific Division rival Calgary, which has the best winning percentage in the entire AHL.

Game Preparation Starts Soon After the Last Game Ends

The purposeful use of video during team meetings and 1-on-1 sessions between coaches and players is a team effort. Laxdal said he creates 130 to 200 videos every game while Bickel clips certain plays of Firebirds’ defensemen, and Zulianello relies on video coach Thome to cut goalie videos with the two in contact on headsets during play. Thome, a former pro goalie himself, said he cuts about 130 to 150 videos across various needs for the coaching staff and players every game. But the CVF head coach doesn’t slack on video chores.

“I'll try and get a period done after the game [and finish early the next morning],” said Laxdal. “A lot of coaches do it differently. I have to watch the game because little things happen defensively. I’ve got to know what the defensemen are doing, and I want to know what all 12 forwards are doing.

“I used to do [video clipping] just for the scoring chances and forechecks, but then you're always going back and seeing what happened at certain points of the game, right? By the time I finished [checking back and forth], I thought, ‘Well, I could have cut the whole game.’ I learned that early. What I do now is cut the whole game. I know ‘Bicks’ is covering the D-men, but when he shows a video to our team, I know in my head that I've seen that play, rather than say, ‘hey, play that again.”

Morning, Game Days

After the usual 7:45 meeting, Sonne is busy working on a video that he will show in about 90 minutes for a power play meeting. He is rapt at his desk, his setup a bit separate from the L-shaped row of desks for the other three coaches. Zulianello and Thome have their backs to Sonne with Bickel, in his first year getting to know Laxdal, sits facing a third wall (no windows in hockey coach offices) but is able to glance in any direction. Bickel is focused on clips that will be used for individual sessions with the defenseman corps he oversees, plus the 5:20 team meeting in which he will talk defense strategy before Laxdal talks offense and overall team mindset.

These are men serious about winning games and developing players, prospects and AHL veterans alike, not putting one mission over the other. The ideal is developing prospects while establishing a winning culture. So far, so good for Bickel and Zulianello, holdovers from Dan Bylsma’s staff that won two straight Western Conference titles. Laxdal and Sonne come from winning programs themselves. By early December, the group of five have clearly bonded and the team, adjusting to a new head coach, is again among the conference leaders. But the seriousness and determination to continue as a top AHL franchise only three years into it is cut with the levity and caring about one another that we all dream about finding in our work lives.

Working the Assistant Coaches Room

To wit the banter in this assistant coaches room throughout the morning (8 to 9:15 before the room is overtaken by the ten players on Sonne’s power play units that night, then again by 9:30 until every coach laces up skates for the morning skate, more lively conversation comes at the 11 a.m. to 1 p.m. range): Topics include Laxdal helping Bickel with car repairs, with the head coach/avid mechanic offering to replace the needed engine part himself. Thome, who advanced to play in the NCAA and ECHL, something the tens of thousands of us in the so-called goalie union could only dream about, is making light of his goaltending skills while talking about that night’s opponent Henderson (NV)’s goalie coach and former NHL goalie, Fred Brathwaite. Zulianello and Brathwaite are friends.

On Thursday’s game morning, Sonne, who is clearly intense about delivering his messages to players and a highly successful juniors coach in his first pro role, is carefully and skillfully (don’t laugh CV coaches) painting a mostly black-suited Nutcracker that all players and coaches are required to complete by Laxdal (and part of a Firebirds holiday initiative). The winsome mat-black Nutcracker gets the group talking car paint jobs with “Zuli,” “Bicks” and “Lax” agreeing it is a great look on certain cars. A bit later, Zulianello, Bickel and Thome (simply nicknamed “Pete”) are quizzing each other on the nicknames of teams in more obscure pro leagues, including the Federal Prospects Hockey League: Danville (IL) Dashers, Elmira (NY) Ooh, no, they were the Mammouth, good guess, but now the River Sharks. Baton Rouge (LA)? Newer team, don’t tell me, right, Zydeco.

Let’s be clear: the banter fills in and around the crevices of a rock wall of coaching duties such as watching/preparing video, meeting with players in side-by-side tutorials on the coach’s laptops and discussing drills for practices (Zulianello and Bickel talked about a type of warm-up shooting suggested by rookie goalie Nikke Kokko).

For his part, Laxdal, who has an office around the corner closest to ice where he can see players come and go toward the training rink and up a level to a state-of-the-art, spacious training room supervised by Strength and Conditioning Coach Brandon Wickett. Laxdal holds individual meetings with prospects and veterans during game-day mornings, while on practice days, he sometimes conducts forward-line meetings with a trio of players. Laxdal is fastidious about keeping a log of his 1-and-1 and line-player meetings, so he answers succinctly when Kraken executives phone him to ask how a certain player or prospect is faring.

Pre-Game, Afternoon

The coaches return after a couple of hours of rest and decompressing. Bickel’s ritual for home games is a long walk with his dog, possible all winter with Coachella Valley weather. The coaches are back by 3 p.m. range with Laxdal earlier. There is no set agenda for ongoing game prep until the 5:20 team meeting in the locker room. As it happens on both the Tuesday and Thursday game days, the Kraken are playing an East Coast road game that starts in the four o’clock hour. Thome rigs the larger screen TV and bench on the wall of the room not occupied by coaches, allowing for some intermittent viewing. Laxdal comes in and out to watch.

Sonne stops his video study to watch a shift featuring recent Firebirds players Mitchell Stephens and Ryan Winterton, who are among five players who started the season on the CVF but have also played games for Seattle. Laxdal praises Stephens for walling off a Carolina opponent to keep possession in the offensive zone for a subsequent scoring chance. Laxdal talked early Tuesday morning about how it takes maybe 25 games for veteran players like Stephens and soon-to-be-Thursday’s game hero, Ben Meyers, to get fully acclimated to the Kraken systems of play, which are reinforced by CVF playing the same way.

The game continues and Winterton earns his first-ever NHL point, assisting on a key insurance goals scored by Brandon Tanev. The Kraken fan-fave makes an effort to retrieve the puck as a Winterton keepsake. “I’ve got goosebumps,” said Sonne, who had been working with Winterton daily (except for NHL call-ups) since training camp.

Pre-Game, Team Meetings, 5:20 p.m.

All players’ eyes are glued to the large-screen monitor at the open end of the U-shaped lockers. Most teammates are sitting at their stalls, while NHL-tested defenseman Cale Fleury and Gustav Olafsson are in the same reclined positions on the center-of-room floor next to each other on both game nights of this week. Thome goes through dense, detailed pre-scout of the night’s opponent; Bickel is commanding as he reviews defensive strategy and some positive-reinforcement plays by Firebirds (rookie Ty Nelson gets audible snaps from teammates for an “eat” or blocked shot).

The meeting finishes with Laxdal showing his curated video. Tuesday, he emphasizes limiting turnovers at the opponent’s blue line and top of the faceoff circles. Thursday, thinking back to a tough Tuesday 4-3 loss in which AHL Henderson played the better first period to take a 2-1 lead, Laxdal said, “We’ve got to get our battle game right off the top here. There’s no dipping your toes in the water to start this game.”

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Wednesday morning Interlude: Laxdal on Last Game, Next Game

Before Wednesday’s practice, Laxdal met with the team in the locker room, laser-focused on his message that Tuesday’s loss (ending a 10-game point streak with a subset seven-game winning streak) was a game “we should have won, we missed a lot of [scoring] chances,” Laxdal asked the group if they could guess how the Firebirds ranked in the AHL for the analytics stats, expected goals for, which rates scoring chances on how likely a goal should be scored.

“You know where we are, 5-on-5 [even strength]. We are second in the league, so we are generating a lot of opportunities. It’s about our ability to finish ... what does that translate to? Your practice habits. We have to get to where we start bearing down more in practice, so it carries over [to games.] We had the same issue last week ... we are 30th or 29th in the league at finishing. We are changing that right now.”

Laxdal wasn’t finished. He talked about “Sonnes” putting a lot of work into revving up the power play, which had struggled to finish chances, too. Laxdal acknowledged there is “inner pressure” on the power play units, which includes a mix of veterans and prospects that include 2022 second-round picks Jagger Firkus and Jani Nyman.

“That’s part of the responsibility [for being on the power play],” said Laxdal about players feeling the pressure. “You have to raise your intensity, right? We have to raise our intensity. That’s breakouts, that’s entries, that’s puck battles. We have to take that step forward, starting now.”

In-Game, Thursday

The visiting Texas Stars took a 3-1 lead on the Firebirds in the first period of the Dec. 5 home game at Acrisure Arena, outshooting CVF 14 to 2. Niot what Laxdal meant about “get our battle game right off the top.” Luke Henman, the first player ever signed to a pro contract by Seattle, said post-game that leaders [captain Max McCormick, forward John Hayden] spoke up at first intermission.

After spotting the visiting Texas Stars a 3-1 lead, rookie goalie Nikke Kokko departed the second period after getting injured during a net-front scrum. The injury prompted goalie coach Zulianello to depart the Firebirds suite to suit up as the potential emergency goalie, leaving director of hockey operations Troy Bodie on his own to partake in their three-season ritual to drop to the suite floor, doing 30 pushups after every CVF goal during home games.

The Firebirds rallied back to knot the game at three goals apiece on their second power play score. But Texas retook the lead just one minute, 17 seconds later. During the second intermission, several players said they sensed everyone believed CVF would win this game somehow. The positive materialized into a comeback win during which veteran Ben Meyers, just back from a Kraken stint, scored the tying goal and added an insurance goal empty-netter to notch a hat trick. On the night, the Firebirds were three-for-six on the power play.

Post-Game, Locker Room, Thursday

While the players cranked up celebratory tunes, hooted and began taking off equipment, Laxdal entered to congratulate his squad, colorfully, fondly and briefly, calling out rookie Lleyton Roed (“Roeder”) for his game-winning goal and, of course, Meyers (“Mysey”) for his three goals and, the first two on power play scores. “Great way to win, guys; see you at the airport at 11:30 tomorrow [to fly commercial for a weekend series in San Jose, avoiding a seven-hour bus ride each way].”

Post-Game, Thursday, Assistant Coaches Room

Laxdal and his staff were gathered in the assistant coaches' room, sharing some victory laughs and game recollections with Seattle pro scouts in town to conduct meetings and watch a couple of CVF games. Laxdal was smiling broadly about the power play production. The mood was light and upbeat. Ten minutes later, Laxdal was meeting the local media, providing his usual deft insights about the push-and-pull of winning hockey games with a roster heavily populated with prospects as injuries and callup have depleted several more experienced teammates.

“Give our kids credit,” said Laxdal. “We found a way to battle back there, down 3-1, get it to three [apiece]. Then they came back and scored right away. It was interesting to see where our group would go. Then we battled back, tied it up, then scored another one right away. Give our power play credit, too. It’s been a long time coming. “Sonnes” has done a great job trying to find some pieces and something that will work for our group [and has been succeeding regularly this month] ... we got three big goals, and that was huge for the energy in the building and the energy on the bench. You just knew we were pushing; we were coming.”