"Toronto Maple Leafs' fandom transcends generations and extends to a global community, with #hockey content seeing over 17 billion views on TikTok," notes Adam Burchill, Head of Sports, North America, TikTok. "This season, we're excited to continue our partnership with MLSE and offer hockey fans unique experiences on and off platform, including the creation of an innovative effect that allows hockey lovers to don the iconic Maple Leafs' Helmet."
This season, the TikTok logo will once again be featured on the Maple Leafs players' helmet following last year's introduction. For this first time, fans will have the opportunity to win their very own TikTok branded Maple Leafs helmet through an exclusive contest on the Toronto Maple Leafs app. Beginning on October 10, 2022, fans will be prompted to register with their TikTok account for a chance to win this prize along with an all-expense paid trip to watch the Maple Leafs on the road on January 21, 2023.
"We are thrilled to start what will be an exciting season for the Maple Leafs, connecting with our existing and next generation of fans with unique programming in collaboration with TikTok, one of the most popular content and entertainment platforms in the world," said Jordan Vader, Senior Vice President, Global Partnerships, MLSE. "And to celebrate, we are looking forward to offering fans this new and interactive way in the digital world to enjoy the team and win some amazing prizes."
Later this season, fans will unlock even more opportunities to win through the #BlueBucketCrew contest. TikTok and the Toronto Maple Leafs designed a digital helmet together that fans can access on any mobile device, and virtually try on the helmet through a custom augmented reality filter on the Maple Leafs app. Photo and videos that are then uploaded on TikTok using the filter and the hashtag will be entered for the chance to be awarded tickets to a Maple Leafs home game.
For more information on the upcoming contest, fans can visit the Toronto Maple Leafs app.
