In the 21 in '22, five players will stand on Las Vegas Boulevard and put a new twist on street hockey and blackjack. They will shoot at 52 oversized cards, trying to get the highest hand in the fewest shots without going bust. The first player who wins two rounds wins the event.
"It's accuracy shooting with strategy, because you're now shooting at 52 targets rather than four," Mayer said. "We're going to incorporate some other elements to throw guys off a little bit, to give them opportunities to maybe double down. We're going to use celebrities and I think Vegas personalities to kind of just enhance the experience."
Five more events will be held inside T-Mobile Arena: the Verizon NHL Fastest Skater, Dunkin' NHL Save Streak, EA SPORTS NHL Hardest Shot, adidas NHL Breakaway Challenge and Honda NHL Accuracy Shooting.
The Breakaway Challenge returns for the first time since 2016.
"To sort of remind everyone what that was, that's where players got creative in a shootout format," Mayer said. "They put on costumes. They did trick shots. They showed off their personality. We figured, 'We're in Vegas. Where else would something like this work so well?' And so, we lobbied to bring it back, and everybody said, 'Of course.'"
A minimum of four skaters and two goalies will compete. Shooters can start anywhere in the neutral zone and use the entire offensive zone, including behind the net. Each will attempt two shots.
The difference this time is that a panel of celebrity judges consisting of Emmy Award-winning actor Jon Hamm, Las Vegas ventriloquist Terry Fator, and NHL Hall of Famers Paul Coffey and Mark Messier will rate them on a scale of 1-10, like in the NBA All-Star Dunk Contest.
"Yeah, you want to score a goal at the end of your moment, but creativity will be highly marked," Mayer said. "You'll get points for creativity.
"Listen, the whole night, we want to have fun. It really is quite the showcase for our players to show off their personality, to smile, hang out with the other players.
"You want our guys to just kind of let their hair down a bit and do what shows how amazing they are, both in skill, because they're the greatest players in the world, but also in that they're more than just hockey players. They're fun-loving guys who love playing the game and love to kind of show off in a forum like this."