After the press conference, Shaw asked to see Chris Hine, a Blackhawks beat writer for the Tribune. Hine is gay. They spoke privately.
"It hit him pretty hard," Shaw said. "We had a good relationship in the locker room. I was always friendly to him. After the whole situation, I got to sit down with him and apologize personally to him, and he shared his experiences with me growing up and how hard it was on him. I took it to heart."
The Blackhawks traded Shaw to the Canadiens in the offseason. Each NHL team is designating a You Can Play ambassador, and when the Canadiens asked for volunteers, Shaw went to captain Max Pacioretty and told him he wanted to do it.
"With my background and what I went through last year, the stuff I learned, I thought I would be the best candidate for the role," Shaw said.
Some asked Shaw if he was sure. This was Montreal, the craziest media market in the League. This would dredge up what happened last year and invite skepticism and cynicism. Was he just doing this to repair his image? Was this just a PR stunt? Was he sincere? The easier thing to do would be to sit back, be quiet and let someone else do it.
Shaw decided to do it, anyway.
"I think it shows how he also wanted to put his words into action, that he wasn't just sorry, that he wanted to make amends for this, that he actually wanted to do something that really shows how strong an ally to the community he is," Alfano told NHL.com. "To come out and put his name on this and be an ambassador really holds him to a higher level now. I think fans and people in the LGBT community are going to kind of hold his feet to the fire on it."
Hine told NHL.com: "I know some people might have a little pause when they think of his history with it and what happened last year, but I think he might be in as good a position as anybody to be an ambassador for this. … I don't think a lot of straight people, and a lot of straight athletes specifically, know the impact that that word can have, but now he does, and I think that can help inform him in whatever he does with this role. I think it's great."
Shaw said this would be more than symbolic. If he hears someone using the language he did, he will sit them down, tell them what he did, tell them what he learned. If hockey is for everyone, everyone needs to feel welcome.
"I learned that words are hurtful," Shaw said. "They affect people. Even though you might not think they do, they cut deep into some. It's not right. …
"It's not going to be something that changes overnight. It's going to be something we've got to work on and make sure we hold each other accountable for what we do and just learn from our actions. …
"If I can help even just a few people realize that, a little help can go a long way."