The next day, Jordan Binnington won his first NHL start when the Blues defeated the Flyers 3-0, which began a 29-9-5 run for St. Louis to finish the regular season. "Gloria" became the Blues' victory song.
"This team was in last place and they go on a win streak the day after they left our club," said Mike Montecalvo, the Jacks NYB brigade captain, of the Blues, who were last in the NHL standings Jan. 3. "And they go on this win streak and they go on to win the Stanley Cup. This is a fairy tale."
The nonprofit club raised money by selling blue T-shirts with "Play Gloria" on them. Cover charges for the Cup Final games went toward food, drinks and two televisions set up outside for fans to watch when they couldn't fit inside the converted row home.
As the legend of "Gloria" grew, The Jacks became a destination for travelers to the East Coast from St. Louis.