Amid this storm of negativity, the Canadiens continue to believe. What choice do they have?
"You can't blame people," forward Brendan Gallagher said. "I know what it's like to be a fan."
Gallagher also knows, however, that as a professional hockey player he can't listen to what fans or media are saying. As tough as it is to do that in Montreal, a market saturated by coverage of his team, Gallagher knows how to keep things in perspective.
"Everyone's job is hard," he said. "If this is the toughest thing we have to deal with in our lives, we have a pretty good life. It's part of the job."
The Canadiens have 10 games remaining before the NHL Trade Deadline on Feb. 29; realistically, they would need to win at least eight of them in order to give Bergevin some reason to believe he should spend future assets to bring in immediate help. In the background is the continued recovery of goaltender Carey Price from a lower-body injury that has kept him out of action since Nov. 25.
Price has been skating with no equipment almost every day since Jan. 11, but there still is no timeline for his return.
If the Canadiens can go on a winning streak until Price returns, whenever that is, maybe they'll have a chance. But there is no room for error, and they know it.
"In the position we are in, we understand it's going to be really tough," coach Michel Therrien said. "But I see it more as a challenge. It's like when you're in the playoffs and you're down one [game] to three, you understand it's going to be tough to win that series. Are you going to quit? No, you're going to give it your all. You see teams that have been down and won the series, and this is the same thing."
So the Canadiens enter the weekend knowing they basically can't lose anymore, and it's the first week of February. With 24 regulation losses in 52 games, 20 of them in the past 26 games, they already have surpassed their total of 22 regulation losses in 82 games last season.
The Canadiens have provided no reason to believe they can turn this around other than the fact they were once 19-4-3, which seems like an eternity ago.
They will have to prove that was no fluke, and they will have to do so immediately.
"There's no other way to change the feeling in the city or how people feel about us around the League other than coming out and playing better, being better on the ice," Subban said. "That's the best way to change that. So for us, if we win a couple of games here, all of a sudden people are saying we're not quitting. For us, there's no quit in here. We feel we have an opportunity to make the playoffs and as long as we have a chance, we're going to keep fighting."