"Rocky and Jerry believe it's their duty, and they've made it clear that, where they can repurpose that building, repurpose it," said Guy Chipparoni, president and CEO of Res Publica Group, a Chicago-based communications firm. "You're seeing that in real life, between what's happening inside the arena and what's happening outside the arena. Ownership realizes it's an important piece of real estate, logistically close to the expressways."