The tournament's growth includes off-ice activities. On Wednesday, players will watch a screening of "Willie," the documentary about Hockey Hall of Famer Willie O'Ree, who became the NHL's first Black player when he debuted with the Boston Bruins against the Montreal Canadiens on January 18, 1958.
"Willie" will be followed by a discussion by Bryant McBride, a former NHL executive who produced the film, and later a talk with Al Montoya, the Dallas Stars' director of community outreach who became the NHL's first Cuban American player when he was a goalie for the Phoenix Coyotes in 2008-09.
The Stanley Cup is scheduled to make an appearance at the IceDen on Thursday, giving many of the LATAM Cup players the rare chance to see the trophy in person.
"I feel like I played and won the Stanley Cup just by having it here," Otero said, "and being able to give all the players coming from South America, the Caribbean, the opportunity to see the Cup, take a picture."
Otero, a passionate Panthers fan, sees the LATAM Cup as an avenue to showcase Latin American hockey talent and promote the sport in Florida, where Hispanics account for 26 percent of the population.
"I've always said that if you want to grow the game here you have to invest down there (in Latin America) and this tournament is part of that," he said. "As word gets out about the tournament in the communities here, we're going to get a larger crowd of people who have never seen a hockey game. And when you see it in person, it's hard not to fall in love with it."
Hispanics are making inroads in the NHL and in hockey in general. Toronto Maple Leafs center Auston Matthews, who is Mexican American and was raised in Arizona, is among the League's top scorers.
Alex Meruelo, a Cuban American businessman, became the NHL's first and only Hispanic owner when he became majority owner of the Arizona Coyotes in 2019.
Xavier Gutierrez, who was born in Mexico, made history when he was named president and CEO of the Coyotes in 2020. In 2019, The Minnesota Wild hired U.S. Hockey Hall of Famer Bill Guerin, who has Nicaraguan roots, as its general manager.
El Paso, Texas, a city along the U.S.-Mexico border with a nearly 82 percent Hispanic population, won the Kraft Hockeyville USA title as 2020's most spirited hockey community in America based on online votes.