NJD_Blackwood_Mask

First came the Jersey jersey, then the Hat hat, and now, of course, there's the Mask mask.

The New Jersey Devils kept the gag on the team's first alternate jersey going on Wednesday when goalie MacKenzie Blackwood took the ice wearing a mask that read "Mask" on the backplate, designed with artwork from Skin FX Wraps.
When the Devils unveiled their alternate jersey in November, some fans pointed out that the jersey said Jersey on it and maybe they should make other items with a similar label. So they made a Hat hat that
sold out in 30 minutes
and benefitted the Devils Youth Foundation.
Then for the Jersey jersey's debut, Blackwood got a matching goalie Mask mask.
Tweet from @NJDevils: All swagged up, right down to the mask mask. pic.twitter.com/BrZj15x7V0
No one knows where this is going next, but considering the Devils won their first game in the new getups, a 3-0 shutout for Blackwood against the Philadelphia Flyers, they might as well keep it up.