To finish it off, Kyle put "HOCKEY NEEDS MORE COLOUR" in bold black lettering on the side, "to be in your face."
The blade holders are painted in a brick wall design to signify all the work that still needs to be done to achieve racial equality. Both holders also have Matt's No. 24 and "BLM" for Black Lives Matter.
"I think it represents the rebuilding that has to happen on Lake Street in particular, but across a lot of different places in the U.S. as well," Kyle said. "To me it kind of helps tie the skates together. It's building blocks and building a strong foundation within the League and in Minneapolis and across our society today."
It was important for the brothers to incorporate Lake Street, not just because they enjoy going there, but because it has been at the center of the fight for racial equality after Floyd was killed by a police officer who held him in an unauthorized choke hold nearby. Matt's fundraiser for the Lake Street Council (
rebuildminnesota.com
) is helping local businesses that were damaged or destroyed during protests.
According to the Lake Street Council's website, the organization has raised $10 million from 70,000 donors, and of the 175 businesses that received the first $2.8 million in grants, 86% are owned by Black, Indigenous, People of Color or immigrants, and 85% were businesses with 10 or fewer employees.
Matt pledged to match donations up to $100,000 and received donation matches of up $50,000 each from the Wild and NHL. Part of the fundraiser is a raffle for a pair of Kyle's custom painted sneakers.
"I couldn't sit back and not do something or say something and be on the wrong side of history when it came down to that so I was looking for some way to do something and with Matt's platform, I said we could be the voice for all of our friends and everybody that doesn't think they have a voice," Kyle said.