You are the NHL's first Hispanic owner. As such, do you feel a responsibility to grow the game within the Hispanic community in Arizona and beyond?
"I'm not sure I actually feel more of a responsibility. But I have an obligation -- especially being in Arizona, where the market is about 40 percent Hispanic. It's a tremendous opportunity to really present the game to them, and we're working on that right now. But me being Hispanic and understanding the market is where we plan to start moving forward, and I think there will be a lot of excitement by the community and by myself, personally, so we focus now and we move from there."
A series of interesting events occurred during the summer: You assumed majority ownership of the Coyotes, Auston Matthews, a Mexican-American player from Arizona, was picked to be the face of the NHL as the cover athlete for EA Sports NHL 20, and a hockey tournament featuring players from Latin American countries took place near Miami. Are all these signs that interest in hockey is growing within the Hispanic community?
"To be able to see a Hispanic player involved in hockey, like Auston -- and myself, being one of the first majority owners -- is something that, to me, is making a huge difference and will continue to make more differences. I think, to me, what we do with it, how we outreach to the Hispanic community, will make a big difference. First of all, we're very involved in visiting communities, Latino communities, having them understand how the game is played and getting them more involved and actually watching games. The second thing we're doing is we're setting up an advisory board where we're going to have Hispanic leaders from the community in the valley to assist us with information and help and areas that we can focus on that can bring us more with the Hispanic community. … I want the Hispanic community to know that we're here for them and that we want them more and more involved every day. Whether you're playing the game, watching the game or being with your family, I think it's important."