Fans will see half of the stadium decorated in a red-white-and-blue, stars-and-stripes motif for the U.S., and the other in a red-and-white maple leaf one for Canada.
"I think the idea came pretty immediately when we realized the best bet here was to have the Buffalo Sabres play the Toronto Maple Leafs and, in along those lines, the U.S. against Canada," NHL chief content officer Steve Mayer said Tuesday. "This is the sixth Heritage Classic we've had and the first time an American team will be part of it, so we asked, 'How do we play that theme all the way through?'"
Mayer said geography was a significant consideration.
Hamilton, a port city known for its steel mills situated on the western edge of Lake Ontario, is roughly halfway between the two cities along the Queen Elizabeth Way highway, a stretch known as "The Golden Horseshoe" for the way the land hooks around the lake. Scotiabank Arena, home of the Maple Leafs, is 43 miles from Tim Hortons Field. KeyBank Center, the Sabres' arena, is 62 miles away.
"We noticed that Buffalo Sabres fans are buying tickets and Toronto Maple Leafs fans are buying tickets. There are going to be people coming across the border, and there's going to be people coming from Toronto, and they're both about an hour away," Mayer said. "All those factors make it make it pretty simple to sort of go with the U.S. versus Canada angle and take it all the way to the field."