In its fourth year in the United States, Kraft Hockeyville, which started in Canada in 2006, has awarded more than 80 communities more than $4 million in rink upgrades. Clinton Arena, located about 50 miles east of Syracuse, New York, was the 2018 winner.
"It's not just hockey; it's what it does for the community after the hockey is gone," McGuire said. "They fix the rink, people take a lot of pride in it. It's a huge effort to actually win Kraft Hockeyville. There are so many positive things to come out of it, but I think more than anything else, it galvanizes a community.
"I'll never forget when Doc (Emrick) and I walked into Johnstown, Pennsylvania, (Kraft Hockeyville USA winner in 2015) the reaction the people had. Then Marquette, Michigan (in 2016) was tremendous."
The Rostraver Ice Garden in Belle Vernon, Pennsylvania, was the winning community in 2017.
Clinton was named a top four finalist this year and won the title in an online vote. It received $150,000 for upgrades for Clinton Arena, which will host a preseason game between the Buffalo Sabres and the Columbus Blue Jackets on Tuesday (7 p.m. ET, NBCSN).
"I think both parties, the NHL and Kraft, should be saluted," McGuire said. "The NHL has been phenomenal with making the game in non-traditional markets, making it easier for underprivileged kids to play. It's not a cheap sport, we all know that. On all fronts, I am proud to be part of the NHL community just because of the give back. Kraft really does care about the community that they are involved in."