Matthews, who finished third in the NHL with 47 goals and was ninth with 80 points in 70 games in 2019-20, is the son of a Mexican mother and American father and was raised in Scottsdale, Arizona.
Alex Meruelo, the son of Cuban immigrants, became the NHL's first Hispanic majority owner when he took over the Arizona Coyotes on July 29, 2019.
The Coyotes made history again on June 8, 2019 when they hired Xavier A. Gutierrez, who was born in Guadalajara, Mexico, as the NHL's first Hispanic team president and CEO.
Like Meruelo, Gutierrez is on a mission to grow more Hispanic hockey fans in the valley.
"We are going to focus both on the hockey fans, the rabid, passionate hockey fans, and also the hockey fans in waiting," Gutierrez told host Anson Carter on "Hockey Culture" on NBC Sports. "And to me, that's young people, female fans and that's Latino fans, given the fact that 40 percent of this community is Latino."
Guerin, the son of a Nicaraguan mother and an American father, retired following the 2009-10 season. He scored 856 points (429 goals, 427 assists) in 1,263 games in 18 seasons and won the Stanley Cup as a player with the Devils in 1995 and the Pittsburgh Penguins in 2009, and as an assistant general manager with the Penguins in 2016 and 2017.
But he continues his hockey legacy as the general manager of the Minnesota Wild. He became the NHL's first general manager of Hispanic descent on Aug. 21, 2019.
Hockey's Hispanic reach isn't limited to the NHL. A small but growing number of Hispanic players are playing junior or college hockey.
Randy Hernandez, a Miami-born son of Cuban immigrants, is a freshman forward at Robert Morris University in Pittsburgh. The 21-year-old previously spent two seasons with Brooks in the Alberta Junior Hockey League, and one season each with Sioux City and Lincoln in the USHL and two seasons in USA Hockey's National Team Development Program.