Tavares, Marchand release own cereal brands, take rivalry off ice

The game between the Toronto Maple Leafs and Boston Bruins at TD Garden on Tuesday (7 p.m. ET; TVAS, NESN, SNO, ESPN+, NHL LIVE) has great implications.
It's not about broken records or a postseason ramifications. This is about breakfast.

Maple Leafs forward John Tavares and Bruins forward Brad Marchand each recently released their own cereal brands with PLB Sports & Entertainment. Tavares' "

is a granola cereal with dark chocolate, dried blueberries and coconut -- named after his jersey number -- came out Tuesday. One week earlier, Marchand debuted "
March Munch Cinnamon Crunch
."
"Having my own cereal is a dream come true," Marchand said. "Growing up as a kid I would see different athletes with their own cereal, I just never thought it would be me one day. The fact that it is my favorite cereal makes this project event sweeter."

Proceeds from the sale of the cereals will be donated to a foundation of the player's choice. A portion of March Munch Cinnamon Crunch benefits Christopher's Haven, a Boston organization operating an affordable living community for families of children fighting cancer. Part of each Recipe 91 box sold will benefit the John Tavares Foundation, which educates kids on the importance of proper nutrition and promotes healthy lifestyle options to support physical and mental well-being.

Looks like the Maple Leafs-Bruins rivalry has been taken off-ice and to the breakfast nook.