The NHL announced before Game 2 of the Stanley Cup Final between the Tampa Bay Lightning and Montreal Canadiens that the content creator will be a special adviser and "voice of the fans," with the goal of growing the League's youth audience.
"Being a kid that grew up his whole life playing hockey, and being from Toronto, idolizing guys like Sidney Crosby, Wayne Gretzky and just watching the game, watching 'SportsCentre' every morning waking up, it's just such a cool opportunity to be able to grow this sport for other young kids and I am stoked to do so," Richards told NHL.com.
The 19-year-old was in attendance for Game 2 of the Stanley Cup Final at Amalie Arena on Wednesday with NHL Commissioner Gary Bettman. The two met at a Florida Panthers game in Sunrise, Florida, earlier this season, but Richards' reputation preceded him because Commissioner Bettman's granddaughter is among his 40 million followers on social media.
"The first time I met him, I told him my 12-year-old granddaughter was a huge fan," Commissioner Bettman said. "He says, 'Get her on the phone,' and they FaceTimed for 10 minutes. He's very cool. We're thrilled that he's so focused on us. His passion is clear. He's a huge fan."
Richards' influence already was in play Wednesday with a pregame performance from 24kGoldn and iann dior, who he suggested as an act. The duo headlined a rooftop pool party and sang their hit, "Mood," with Richards doing the introduction.
Richards also will have a sit-down conversation with Commissioner Bettman, asking him fan-submitted questions relating to the current and future of the game that will appear on the