"My strong belief in this team hasn't changed in any way," the Maple Leafs coach said Friday. "It's just the fact that our standards slipped the other night playing with the lead in the second and third periods, and we can't win by playing that way."
The Maple Leafs lost 6-3 at the New York Rangers on Wednesday, blowing a two-goal lead after the first period and allowing five straight goals.
Keefe criticized his team for the way it played, saying: "Today, I just thought we played soft, and we made poor decisions defensively. We couldn't sort anything out. It was just far different. Each game has been different, so it's hard to talk about patterns other than the obvious that we've been giving up leads. I just thought we got exposed today for being a team that was just soft, soft and purposeless, and just kind of playing the game and hoping it was going to work out."
While the criticism was perceived as harsh, the players said the message was received, especially after a recent trend of building up early leads only to squander them.
"I don't think he's wrong," defenseman Morgan Rielly said. "I think as a group we have to do more in the defensive zone. We have to protect our goalie and our net front a bit more."
In four of the past five games, the Maple Leafs (24-10-3) squandered two-goal leads in each game.
Toronto will look to get back to its defensive foundation when it plays at the New York Islanders on Saturday (7 p.m. ET; CBC, SNO, SNW, SNP, MSG+ 2, ESPN+, NHL Live).
"Regardless of what Sheldon said publicly, I think it was going to be communicated [regardless] to the group that we have to be a lot better," captain John Tavares said.
The trend of failing to protect leads started with a 5-4 overtime loss at the Colorado Avalanche on Jan. 8. Three days later, Toronto survived a late surge by the Vegas Golden Knights and won 4-3 in a shootout.
After a 2-1 loss to the Arizona Coyotes on Jan. 12, the Maple Leafs blew a 3-1 lead after one period against the St. Louis Blues on Saturday but rallied in the third period to win 6-5. Forward Ilya Mikheyev broke a 5-5 tie with 3:15 remaining.