It's a model for the rest of the NHL.
"They've understood where their strengths are in the community, they've attached it to the NHL and now they've got all of these folks who love country music loving hockey," Mayer said. "Every team should look at what they've done here and take advantage of what they have to offer to bring in a new set of fans to the arena and to the sport."
Now that the Predators are in the Final, it has reached another level.
Pittsburgh had the highest rating for NBCSN's coverage of Game 2 on Wednesday. Nashville was No. 2. Guess which city was No. 5?
Knoxville, Tennessee, three hours away.
In Lebanon, Tennessee, an hour away, the Capitol Theatre has 'LETS GO PREDS' on the marquee and is holding a free party on Saturday so fans can watch Game 3 on the big screen. In the Nashville suburbs, fast-food places and oil-change shops have Predators messages on their signs. In neighborhoods where executives, coaches and players live, fans have put signs on mailboxes and lawns. Downtown, banners with the players' names and numbers hang on the pedestrian bridge over the Cumberland River, and Predators logos appear on buildings from bars to churches.
"You go to the gas station, people are kind of nodding at you at the pump," general manager David Poile said. "You go into Walgreens, and people go, 'Go, Preds!' I mean, it's unbelievable."