Henrik Lundqvist replaced by a younger leading man

New York Rangers goaltender Henrik Lundqvist has lost an endorsement deal to a younger man, and it's none other than his twin brother, Joel.
In a new ad for Head & Shoulders shampoo in their native Sweden, the elder Lundqvist walks in on his slightly younger brother, who plays center for Frolunda of the Swedish Hockey League, doing a photoshoot for the product.

Watch: Youtube Video
Here is the translation in English:
Henrik: All right, let's do it!
[Noises: yes, you're good at this!]
Henrik:Joel…?
Joel:Hi there.
Henrik:What do you think you're doing?
Joel:What do you mean?
Henrik:"What do you mean?" Head & Shoulders is my thing. Been doing it for years.
Joel: They reached out and wanted to have a new face.
Henrik:A new face? We have the same face, Joel!
Joel:Well, it may have had something to do with age, too, actually.
Henrik:Forty minutes.
Joel:They were long minutes. That's how it goes.
That's a tough break for the older Lundqvist.