NHL announces 2020 Stanley Award winners

NEW YORK - The NHL announced the 2020 Stanley Award winners this past Wednesday afternoon (Feb. 16), recognizing great achievements, creativity and results across the League's 32 Clubs. The Stanley Awards are presented annually at the NHL's Club Business Meetings; as the 2020 meetings were cancelled due to the pandemic, the 2020 Stanley Awards were presented Wednesday afternoon via a virtual presentation to all 32 NHL Clubs.

The 2020 Stanley Award winners include:
Marketing Campaign - Program intended to promote the Club's brand and/or a related product, service or business initiative. Winner: Vancouver Canucks for the Colorful Past, Bright Future Campaign
Social Impact and Growth Initiatives - Programs designed to build a healthier and more vibrant community, generating greater access, opportunity and inclusion (e.g., hockey participation/programming, community development initiatives, purpose-driven campaigns, etc.). Winner: Montreal Canadiens for the Bleu Blanc Bouge Program
Social Media Club of the Year - This award recognizes overall excellence by a Club's social media team, including maximizing the teams' official social media channels to engage existing fans and capture the attention of new fans with outstanding creativity, consistency, and proven instinct to innovate within the NHL and across #smsports. Winner: Washington Capitals
Sponsorship Activation - This award recognizes a creative and/or successful partnership campaign, platform or promotion executed in conjunction with one or more Club sponsor(s) with the goal of achieving mutually beneficial brand and business objectives. Winner: Colorado Avalanche for the Ball Corporation Aluminum Cup Launch
Ticketing Initiative - Effort designed to generate new ticket sales or increase season ticket member sales or retention (e.g., new season ticket sales campaign, partial plan promotion, membership program, etc.). Winner: Boston Bruins for the Rafters Program
Game Presentation of the Year - Recognizes overall excellence by a Club's Game Presentation team, including successful execution of creative, entertaining, artistic, experimental and technically complex elements within Game Presentation. This is the first time this award has been presented as part of the Stanley Awards. Winner: Vegas Golden Knights

About the NHL

The National Hockey League (NHL®), founded in 1917, consists of 32 Member Clubs. Each team roster reflects the League's international makeup with players from more than 20 countries represented, all vying for the most cherished and historic trophy in professional sports - the Stanley Cup®. Every year, the NHL entertains more than 670 million fans in-arena and through its partners on national television and radio; more than 191 million followers - league, team and player accounts combined - across Facebook, Twitter, Instagram, Snapchat, TikTok, and YouTube; and more than 100 million fans online at NHL.com. The League broadcasts games in more than 160 countries and territories through its rightsholders including ESPN, Turner Sports and NHL NetworkMC in the U.S.; Sportsnet and TVA Sports in Canada; Viaplay in the Nordic Region; Yandex in Russia; and CCTV and Tencent in China; and reaches fans worldwide with games available to stream in every country. Fans are engaged across the League's digital assets on mobile devices via the free NHL® App; across nine social media platforms; on SiriusXM NHL Network Radio™; and on NHL.com, available in nine languages and featuring unprecedented access to player and team statistics as well as every regular-season and playoff game box score dating back to the League's inception, powered by SAP. NHL Original Productions and NHL Studios produce compelling original programming featuring unprecedented access to players, coaches and League and team personnel for distribution across the NHL's social and digital platforms.
The NHL is committed to building healthy and vibrant communities using the sport of hockey to celebrate fans of every race, color, religion, national origin, gender identity, age, sexual orientation, and socio-economic status. The NHL's Hockey Is For Everyone™ initiative reinforces that the official policy of the sport is one of inclusion on the ice, in locker rooms, boardrooms and stands. The NHL is expanding access and opportunity for people of all backgrounds and abilities to play hockey, fostering more inclusive environments and growing the game through a greater diversity of participants. To date, the NHL has invested more than $100 million in youth hockey and grassroots programs, with a commitment to invest an additional $5 million for diversity and inclusion programs over the next year.