NHL announces 2022 Stanley Award winners

The NHL announced the 2022 Stanley Award winners during a live virtual show on Wednesday. The six categories -- Game Presentation of the Year, Best Marketing Campaign, Best Social Impact and Growth Initiatives, Social Media Club of the Year, Best Sponsorship Activation and Best Ticketing Initiative -- aim to recognize achievements, creativity and results across the League's 32 clubs from the 2021 calendar year.
"As the Stanley Cup recognizes the excellence of a team on the ice, the Stanley Awards celebrate the efforts of our team off the ice, acknowledging all the employees that work day in and day out to bring the NHL hockey experience to their fans," NHL executive vice president of club business affairs Susan Cohig said. "This is such a great way to reward that work."
The Stanley Awards honor innovation, creativity and excellence, Cohig said.
Each club enters submissions for the Stanley Awards. The winners are selected from hundreds of entries by an external judging panel, with only one winner per category selected.
The 2022 Stanley Award winners include:

1. Best Game Presentation of the Year
Recognizes overall excellence by a Club's Game Presentation team, including successful execution of creative, entertaining, artistic, experimental and technically complex elements within Game Presentation.
Nominees:Colorado Avalanche, Tampa Bay Lightning, Vegas Golden Knights
Winner: Vegas Golden Knights
This is the fourth Stanley Award for the Golden Knights (2019, 2020, 2021, 2022).
2. Best Marketing Campaign
Program intended to promote the Club's brand and/or a related product, service or business initiative.
Nominees: New Jersey Devils, New York Rangers, Tampa Bay Lightning
Winner: New Jersey Devils
This is the first Stanley Award for the New Jersey Devils.
3. Best Social Impact and Growth Initiatives
Programs designed to build a healthier and more vibrant community, generating greater access, opportunity and inclusion (e.g., hockey participation/programming, community development initiatives, purpose-driven campaigns, etc.).
Nominees: Chicago Blackhawks, Los Angeles Kings, Pittsburgh Penguins
Winner:Los Angeles Kings
This is the first Stanley Award for the Kings.
4. Social Media Club of the Year
Recognizes overall excellence by a Club's social media team, including maximizing the teams' official social media channels to engage existing fans and capture the attention of new fans with outstanding creativity, consistency and proven instinct to innovate within the NHL.
Nominees:Detroit Red Wings, New Jersey Devils, Toronto Maple Leafs
Winner: Toronto Maple Leafs
This is the third Stanley Award for the Maple Leafs (2018, 2019).
5. Best Sponsorship Activation
Recognizes a creative and/or successful partnership campaign, platform or promotion executed in conjunction with one or more Club sponsor(s) with the goal of achieving mutually beneficial brand and business objectives.
Nominees: Montreal Canadiens, Pittsburgh Penguins, Vegas Golden Knights
Winner: Pittsburgh Penguins
This is the second Stanley Award for the Penguins (2018).
6. Best Ticketing Initiative
Effort designed to generate new ticket sales or increase season ticket member sales or retention (e.g., new season ticket sales campaign, partial plan promotion, membership program, etc.).
Nominees: Colorado Avalanche, Philadelphia Flyers, Washington Capitals
Winner: Philadelphia Flyers
This is the second Stanley Award for the Flyers (2019).