"Not only are the players the artists, but so too are the characters, and now we're going to kind of merge and integrate those two in the storytelling via the animation and via that technology."
The virtual scene is Big City, where Bill Green, 10-year-old son Cricket, older sister Tilly and Gramma Alice relocate from the country town of Smalton. Cricket and Tilly will be in the guise of a chosen Rangers and Capitals skater, and the starting goalies will be played by Gramma Alice and another character.
Promotion has bred intrigue. While watching a tune-in spot, NHL executive vice president of business development and innovation David Lehanski wondered what viewers would be thinking. What is the first animated live NHL game? Is it a cartoon? Is it an NHL game with live animation around it?
How is it different from the "NFL on Nickelodeon" and ESPN's Emmy-nominated "NBA Marvel Arena of Heroes," traditional telecasts with overlays of animated characters?
Watch: Cricket calls the NHL!
"We are airing an animated version of the Rangers-Capitals game and it's the real game," Lehanski said. "The players are moving in real time. The puck is moving in real time. It's the same game, but it's animated and it's three-dimensional. It's really cool to think about where this can go. Beyond excited about where we are, who we're doing this with and the way it's been received to date."
"Big City Greens" creators and brothers Chris and Shane Houghton are hockey fans. The program is a growing brand for the younger Disney audiences -- Big City Greens is Disney's No. 1 animated comedy and television's No. 2 most-watched series among kids ages 6-11 from Dec. 27, 2021, to Dec. 25, 2022, according to Nielsen Media Research -- so the connection with the NHL's desire to be innovative and a game between two major-market teams competing for a berth in the Stanley Cup Playoffs made perfect sense.
Harmonious with Disney storytelling is NHL Edge, the League's puck and player tracking technology that uses 14 infrared cameras in each of the 32 NHL arenas throughout every game to track the movements of the puck and each on-ice player via sensors inside the puck and in the players' jerseys. The data generated is for teams, media and fans. Beyond Sports, an AI-based visualization company, has collaborated with the NHL for the capability to produce live games and highlights via NHL Edge data using animated character overlays for 2D and 3D environments. Motion capture is the foundation of Silver Spoon Animation, whose expertise includes live 3D graphics, character animation and visual effects (VFX) with real lighting, camera tracking and stats integration.
That technology takes the puck and player tracking data to recreate the game in a virtual 3D environment with animated players and camera angles.
"Washington, New York, big city, kind of ties into the theme as it is," said Johanna Goldblatt, manager, programming and acquisitions at ESPN. "We gave ourselves enough time to really make this special and if we're going to do this, we're going to do it the right way."