The multiyear agreement starts with the 2021 Stanley Cup® Playoffs and includes marketing and product integrations in support of League COVID protocols during the Stanley Cup® Playoffs and at outdoor tentpole NHL events, including the NHL Winter Classic®, NHL Stadium Series™, and NHL Heritage Classic™.
During the partnership, Clorox electrostatic sprayers, disinfecting wipes, and hand sanitizer may be used in NHL dressing rooms, training and weight rooms, team benches, penalty box areas, and additional hockey operations spaces at NHL outdoor tentpole events. For fans attending the NHL Winter Classic®, NHL Stadium Series™, NHL Heritage Classic™, and NHL PreGame™ fan festivals connected to these events, the NHL and Clorox will provide disinfecting products upon entering and within the game venue to help confidently establish a healthier and safer fan experience.
Clorox and the NHL will collaborate to create engaging content that will help herald a cleaner and more trusted environment for NHL fans and teams. This content will be featured across Clorox and NHL-controlled broadcast, digital, and social media platforms.
The Clorox brand will also be displayed in a virtual slot in-ice ad during 2021 Stanley Cup® Playoffs games, on camera visible dasherboards or a virtual slot in-ice ad during future NHL outdoor games, and through in-venue signage, in-venue public announcements and video features highlighting NHL's cleaning and disinfecting efforts. Clorox currently has NHL team partnerships with the Chicago Blackhawks, New York Rangers, and Washington Capitals.
"We're excited to be teaming up with the NHL to help create a cleaner and safer experience for players, fans, and staff," said Tony Matta, Chief Growth Officer at The Clorox Company. "Through our shared commitment to health and safety, we can help instill confidence as people get back to the sporting experiences they love."
"We are thrilled to welcome Clorox to the NHL family to help enhance the health and safety measures of the League during this year's Stanley Cup Playoffs and at future outdoor NHL games," said Kyle McMann, NHL Senior Vice President, North American Business Development & Global Partnerships. "We look forward to building on our shared commitment of creating a cleaner and safer experience for passionate fans as well as NHL team personnel and game venue staff, and collaborating to build new and impactful content and programming across NHL and Clorox platforms."
